1. Hi there. We were putting together our submission
and thought, “We’re sitting on something pretty big
here.” And since we didn’t want to excite you too much,
and disadvantage the other entries, we thought we’d
strip it back to it’s simplest form: the idea.
Pure and simple.
Enjoy.
Copywriter: Isabella Hiew Art Director: Christopher Cooper

2. BUY AND PARTY IN SPACE. NO, REALLY.
BACKGROUND SOLUTION
V is the fuel for a kind of hyperactive ingenuity, the stuff that helps you create extraordinary moments that others We’re making V your ticket into Space – a destination that up until now, people had only dreamed of going to. We want
gravitate towards. It’s this brand of cool, the unexpected and the memorable, that we all want to embody. Or at least, to fuel the belief that an experience so mind-blowing and extraordinary is within your reach. And for one very lucky
what we aim to replicate when we present ourselves online on social media sites like Facebook. With this in mind, we consumer it will be. But you can only get there with V.
aimed to create an experience that the entire online community and real world communities, would gravitate towards.
And one that everyone would want to be the first to share.
YOUR V SPACE JOURNEY BEGINS…
Buy a 4-pack and download Scan the V logo. Allow Facebook Connect. The app automatically puts you Enter the draw to actually go One winner launches into
the V mobile app. in a video that you can share to Space. Space and shares the
on Facebook. experience with the world.
• You’re prompted to enter the draw. • The winner’s incredible experience is
• You and three friends are put into a video • The prize is a trip into Space with Virgin filmed in the aircraft.
• You’re Astronauts at the party of a lifetime • The video is compiled from a selection of Galactic. • We share it on Facebook, Twitter and
in a V space station. filmed scenes. • You also get to meet Richard Branson Instagram photos.
• Your favourite music plays the soundtrack • There are several combinations, so every himself. • We tell news stations, radio stations,
to the anti-grav dance floor. video is different. • You can enter as many times as you papers and blogs around the world.
• Your best friends shoot golf balls from the • Each V 4-pack gets you a different video. want. • We even create a photo opportunity with
• Augmented reality launches a unique spacewalk outside the station. • You share them all on Facebook. • Each V 4-pack gets you one entry. Richard Branson and our winner.
handheld experience.
...AND IT ALL STARTS WITH V.
No other energy drink has launched someone into Space. And once it is
done, no other energy drink could follow. V would own this World-first -
the coolest, most empowering prize you could ever want to win.
So what will you bring to the party?