WordCamp Toronto 2013 presentation slides

1. @thisismyurl
Tuesday, 8 October, 13

2. How WordPress let me
quit the rat race.
WordCamp Toronto 2013
#wcto2013 / @wcyyz
@thisismyurl
Tuesday, 8 October, 13

3. Who am I?
@thisismyurl
Tuesday, 8 October, 13

4. Who am I?
• started my career as a film stripper;
• became a graphic designer, and art director;
• worked for ad agencies, papers & magazines;
• started developing with WordPress in 2008;
@thisismyurl
• continue to learn from the community daily;
Tuesday, 8 October, 13

5. How to make a
living with WordPress
@thisismyurl
Tuesday, 8 October, 13

6. WordPress is awesome.
@thisismyurl
Tuesday, 8 October, 13

7. @thisismyurl
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8. @thisismyurl
WordPress to power your website.
Tuesday, 8 October, 13

9. @thisismyurl
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10. @thisismyurl
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11. @thisismyurl
Tuesday, 8 October, 13

12. @thisismyurl
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13. @thisismyurl
Tuesday, 8 October, 13

14. @thisismyurl
WP Engine or Bluehost to host your website.
Tuesday, 8 October, 13

15. @thisismyurl
Tuesday, 8 October, 13

16. @thisismyurl
ManageWP to manage your website.
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17. Free is not a business model.
@thisismyurl
Tuesday, 8 October, 13

18. WordPress for consultants.
@thisismyurl
Tuesday, 8 October, 13

19. @thisismyurl
60 million installations.
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20. @thisismyurl
60 million installations.
51 million do not run 3.6
Tuesday, 8 October, 13

21. @thisismyurl
85% of you see PacMan.
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22. @thisismyurl
85% of you see PacMan.
I see $2,550,000,000.
Tuesday, 8 October, 13

23. Making a living WordPress.
@thisismyurl
Tuesday, 8 October, 13

24. Making a living WordPress.
• 51,000,000 websites are security risks;
• $50 per website to update and fix this;
• $2.55 billion (with a b) in market potential;
• updating takes ~15 minutes per site;
@thisismyurl
• representing a $390,000/yr income potential;
Tuesday, 8 October, 13

25. WordPress for bloggers.
@thisismyurl
Tuesday, 8 October, 13

26. @thisismyurl
Tuesday, 8 October, 13

27. @thisismyurl
• teach yourself HTML;
• teach yourself CSS;
• teach yourself JS;
• teach yourself PHP;
Tuesday, 8 October, 13

28. @thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13

29. @thisismyurl
• reach out and meet other bloggers;
• comment on blogs, contribute to stories;
• participate in forums, help other users;
• help people learn from you;
WordPress for bloggers.
Tuesday, 8 October, 13

30. @thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13

31. @thisismyurl
• blog regularly (daily or weekly);
• own a network, regardless of which one;
• promote others, socially and in posts;
• improve your content everyday;
WordPress for bloggers.
• learn to deep link, and do it regularly;
Tuesday, 8 October, 13

32. @thisismyurl
WordPress for bloggers.
Tuesday, 8 October, 13

33. @thisismyurl
• search engine optimization matters;
• use Editflow to enforce best practices;
• feel free to ignore After the Deadline;
• don’t focus on your ads;
WordPress for bloggers.
• don’t focus on your theme;
Tuesday, 8 October, 13

34. WordPress for sellers.
@thisismyurl
Tuesday, 8 October, 13

35. @thisismyurl
Tuesday, 8 October, 13

36. @thisismyurl
• seamless theme integration;
• download digital content;
• manage plugin / theme licensing;
• track downloads;
Tuesday, 8 October, 13

37. @thisismyurl
Tuesday, 8 October, 13

38. @thisismyurl
• sell online;
• easy integration with payment gateways;
• shipping calculators, and gateways;
• sell physical goods;
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39. @thisismyurl
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40. @thisismyurl
• support and community forums;
• membership pages and business directory;
• niche social network for a product;
• member focused community;
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41. Pray for help
and swim for shore.
@thisismyurl
Tuesday, 8 October, 13

42. @thisismyurl
Ask for help.
Tuesday, 8 October, 13

43. @thisismyurl
• WordPress.org community forums;
• follow experts on Twitter;
• participate in forums, help other users;
• become active in the support forums;
Ask for help.
Tuesday, 8 October, 13

44. @thisismyurl
Offer help.
Tuesday, 8 October, 13

45. @thisismyurl
• write plugins and themes;
• contribute to other peoples contributions;
• contribute to the Codex;
• contribute to Core;
Offer help.
Tuesday, 8 October, 13

46. @thisismyurl
Tuesday, 8 October, 13