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“The Whole Story”
     2010 Tour
A Billion People Eat Chocolate Every Day!

              The average person consumes
          approximately 12 lbs of chocolate a year!




“The Whole Story” Pre-Tour 2010
                  2010 Tour
History
                                  The History of Chocolate…
                                    ‣ The Maya Discovered its’
                                     Health Benefits in 1500 BC
                                    ‣ Xocolatl = Healing Remedy
                                    ‣ Cacao = Medicinal Plant
                                    ‣ Worship
                                    ‣ Currency
“The Whole Story” Pre-Tour 2010
History

In the 1500’s, Chocolate ~ Candy
    ‣ Added SUGAR
    ‣ Added WAXES
    ‣ “Dutching” Process (i.e. HEATED)


“The Whole Story” Pre-Tour 2010
What Kind of Chocolate is “Healthy”?

  Beware of Chocolate Bars
         that Claim “70% Cocoa”


“The Whole Story” Pre-Tour 2010
Commercial Chocolate


  Roasted or “Dutched” = Exposed to High Temperatures
     ‣ Destroys the Nutrients and Vitamins found in Cocoa
     ‣ Degrades the Flavonoids and Antioxidant Levels


“The Whole Story” Pre-Tour 2010
Can Chocolate Really
                            be Good for You?


“The Whole Story” Pre-Tour 2010
“The Whole Story” Pre-Tour 2010
Cocoa and Science

  ‣ Over 2000 Published Studies on the Health Benefits of Cacao
  ‣ University Studies: Harvard, Yale, London and Purdue
  ‣ Prestigious Health Journals:
    ‣   Journal of Nutrition
    ‣   Journal of American Medicine
    ‣   National Institute of Health


“The Whole Story” Pre-Tour 2010
Cocoa and Science

         Published Studies:
             ‣ 200 – Antioxidant Capabilities
             ‣ 170 – Cardiovascular Health
             ‣ 400 – Diabetes
             ‣ 60 – Brain and Mental Health
             ‣ Dozens on Mood

“The Whole Story” Pre-Tour 2010
Cocoa and Science
   Dr. Norman Hollenberg of Harvard
   University
      ‣ “If these observations regarding Cocoa
         predict the future, then we can say without
         blushing that they are among the most
         important observations in the history of
         medicine.”
                                  Dr. Norman Hollenberg is not affiliated with, nor endorses Xoçai™ Products.

“The Whole Story” Pre-Tour 2010
TESTIMONIALS



“The Whole Story” Pre-Tour 2010
What makes Xoçai   ™

                  DIFFERENT?
“The Whole Story” Pre-Tour 2010
Xoçai Difference
                                         ™

 How Does Xoçai™ Make Chocolate Healthy?
    ‣ Cold-Pressed Cocoa
    ‣ No “Dutching” or Harmful Processing
       ‣   Antioxidants Protected
       ‣   Nutrients Preserved
    ‣ No Waxes or Preservatives
    ‣ Low in Sugar (Natural, Low-Glycemic Sweeteners)
    ‣ Primary Ingredients = Cocoa Butter & Cocoa Solids
“The Whole Story” Pre-Tour 2010
Processing


                                  Proprietary Processing Method




“The Whole Story” Pre-Tour 2010
Brunswick Labs Certified

                                  ‣ Eliminates Consumer Guessing
                                  ‣ Testing Done on FINISHED Product
                                        (Not just the Ingredients)
                                  ‣ ORACFN
                                  ‣ Tests 5 Major Classes of Free Radicals

“The Whole Story” Pre-Tour 2010
The Brooks Family

        ‣   Over a Decade in the Chocolate Industry.
        ‣   Marketed Low-Carb Chocolate.
        ‣   Discovered Chocolates Health Benefits.
        ‣   Created Xoçai™ – The Healthy Chocolate.
        ‣   Combined Sales Over $1 Billion.



“The Whole Story” Pre-Tour 2010
Our Vision

        As the category creator and world leader in healthy
       chocolate, our vision is to transform and improve lives
                             worldwide
           through unique and healthy chocolate products
            while engaging in socially and environmentally
                       responsible business practices.
“The Whole Story” Pre-Tour 2010
Opportunity

      Xoçai The Healthy Chocolate
      Creates a Unique Business…
         ‣ Work from Home
         ‣ Extra Income
         ‣ Financial Freedom
         ‣ Own Your Life (Time Freedom)

“The Whole Story” Pre-Tour 2010
“The Whole Story”
     2010 Tour
Check List
  Industry
 Company
 Products
  People
             Presented by:
Check List
  Industry
 Company
 Products
  People
             Presented by:
Check List (Products)
• Taste. Taste. Taste.
• Proprietary Technology
• Product(s) are Easy to Share
• Highly Consumable Product Line
• Product Variety (i.e. No Flavor Fatigue)
• Product Does Something (i.e. Provides Results)
• Scientific Backing
• Advanced Research & Development
• The Chocolate Works!

                                       Presented by:
Check List
  Industry
 Company
 Products
  People
             Presented by:
Check List (People)
• Knowledge (Leadership)
• Experience (Leadership)
• Want to Make Money
• Like Having Fun
• Desire to be Part of Community
• Have a Couple Hours to Dedicate (i.e. Part-Time)
• Need to Help Others
• Enjoy a New Challenge
• Improve Their Health
• More Energy
                                    Presented by:
Check List
  Industry
 Company
 Products
  People
             Presented by:
Check List (Company)
• Stable Company:
 –Debt Free
 –Well Financed
 –5+ Years Old
• Viable Business Model
• Established Distribution
• Company has Surpassed $175,000,000 in Sales
• Growth Potential
• Professional Training
• Proven Business Systems
                                   Presented by:
Check List
  Industry
 Company
 Products
  People
             Presented by:
Check List (Industry)
• Growing Industry:
 –Not Declining
 –Not Plateau
 –Not Matured
• 17 Countries Boast 1-Billion-Dollars in Annual Sales
• Annual Sales = 110 Billion Dollars a Year (MLM)
• 1% of Population:
 –Makes the Most Money
 –Does Direct Sales
• Proven Business Systems
                                     Presented by:

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The whole story - Cocoa4You

  • 2. A Billion People Eat Chocolate Every Day! The average person consumes approximately 12 lbs of chocolate a year! “The Whole Story” Pre-Tour 2010 2010 Tour
  • 3. History The History of Chocolate… ‣ The Maya Discovered its’ Health Benefits in 1500 BC ‣ Xocolatl = Healing Remedy ‣ Cacao = Medicinal Plant ‣ Worship ‣ Currency “The Whole Story” Pre-Tour 2010
  • 4. History In the 1500’s, Chocolate ~ Candy ‣ Added SUGAR ‣ Added WAXES ‣ “Dutching” Process (i.e. HEATED) “The Whole Story” Pre-Tour 2010
  • 5. What Kind of Chocolate is “Healthy”? Beware of Chocolate Bars that Claim “70% Cocoa” “The Whole Story” Pre-Tour 2010
  • 6. Commercial Chocolate Roasted or “Dutched” = Exposed to High Temperatures ‣ Destroys the Nutrients and Vitamins found in Cocoa ‣ Degrades the Flavonoids and Antioxidant Levels “The Whole Story” Pre-Tour 2010
  • 7. Can Chocolate Really be Good for You? “The Whole Story” Pre-Tour 2010
  • 9. Cocoa and Science ‣ Over 2000 Published Studies on the Health Benefits of Cacao ‣ University Studies: Harvard, Yale, London and Purdue ‣ Prestigious Health Journals: ‣ Journal of Nutrition ‣ Journal of American Medicine ‣ National Institute of Health “The Whole Story” Pre-Tour 2010
  • 10. Cocoa and Science Published Studies: ‣ 200 – Antioxidant Capabilities ‣ 170 – Cardiovascular Health ‣ 400 – Diabetes ‣ 60 – Brain and Mental Health ‣ Dozens on Mood “The Whole Story” Pre-Tour 2010
  • 11. Cocoa and Science Dr. Norman Hollenberg of Harvard University ‣ “If these observations regarding Cocoa predict the future, then we can say without blushing that they are among the most important observations in the history of medicine.” Dr. Norman Hollenberg is not affiliated with, nor endorses Xoçai™ Products. “The Whole Story” Pre-Tour 2010
  • 13. What makes Xoçai ™ DIFFERENT? “The Whole Story” Pre-Tour 2010
  • 14. Xoçai Difference ™ How Does Xoçai™ Make Chocolate Healthy? ‣ Cold-Pressed Cocoa ‣ No “Dutching” or Harmful Processing ‣ Antioxidants Protected ‣ Nutrients Preserved ‣ No Waxes or Preservatives ‣ Low in Sugar (Natural, Low-Glycemic Sweeteners) ‣ Primary Ingredients = Cocoa Butter & Cocoa Solids “The Whole Story” Pre-Tour 2010
  • 15. Processing Proprietary Processing Method “The Whole Story” Pre-Tour 2010
  • 16. Brunswick Labs Certified ‣ Eliminates Consumer Guessing ‣ Testing Done on FINISHED Product (Not just the Ingredients) ‣ ORACFN ‣ Tests 5 Major Classes of Free Radicals “The Whole Story” Pre-Tour 2010
  • 17. The Brooks Family ‣ Over a Decade in the Chocolate Industry. ‣ Marketed Low-Carb Chocolate. ‣ Discovered Chocolates Health Benefits. ‣ Created Xoçai™ – The Healthy Chocolate. ‣ Combined Sales Over $1 Billion. “The Whole Story” Pre-Tour 2010
  • 18. Our Vision As the category creator and world leader in healthy chocolate, our vision is to transform and improve lives worldwide through unique and healthy chocolate products while engaging in socially and environmentally responsible business practices. “The Whole Story” Pre-Tour 2010
  • 19. Opportunity Xoçai The Healthy Chocolate Creates a Unique Business… ‣ Work from Home ‣ Extra Income ‣ Financial Freedom ‣ Own Your Life (Time Freedom) “The Whole Story” Pre-Tour 2010
  • 21. Check List Industry Company Products People Presented by:
  • 22. Check List Industry Company Products People Presented by:
  • 23. Check List (Products) • Taste. Taste. Taste. • Proprietary Technology • Product(s) are Easy to Share • Highly Consumable Product Line • Product Variety (i.e. No Flavor Fatigue) • Product Does Something (i.e. Provides Results) • Scientific Backing • Advanced Research & Development • The Chocolate Works! Presented by:
  • 24. Check List Industry Company Products People Presented by:
  • 25. Check List (People) • Knowledge (Leadership) • Experience (Leadership) • Want to Make Money • Like Having Fun • Desire to be Part of Community • Have a Couple Hours to Dedicate (i.e. Part-Time) • Need to Help Others • Enjoy a New Challenge • Improve Their Health • More Energy Presented by:
  • 26. Check List Industry Company Products People Presented by:
  • 27. Check List (Company) • Stable Company: –Debt Free –Well Financed –5+ Years Old • Viable Business Model • Established Distribution • Company has Surpassed $175,000,000 in Sales • Growth Potential • Professional Training • Proven Business Systems Presented by:
  • 28. Check List Industry Company Products People Presented by:
  • 29. Check List (Industry) • Growing Industry: –Not Declining –Not Plateau –Not Matured • 17 Countries Boast 1-Billion-Dollars in Annual Sales • Annual Sales = 110 Billion Dollars a Year (MLM) • 1% of Population: –Makes the Most Money –Does Direct Sales • Proven Business Systems Presented by: