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oGIP
Make it happen together!
Group 1
• 15-30
Realization /
year
Group 2
• 5-15
Realization /
year
Group 3
• 0-5
Realization /
year
Divide into groups according to oGIP scale
What is the vision of your LC?
How does your focus program help
you move closer to your vision?
Your focus program is the biggest
channel you have to ensure your LC
moves towards the LC vision
The CEO – Product Relationship
Value proposition Employees/Members Customers
Employee-customer
Engagement Bridge
Impact Competition
Finance
Evaluate your program and activities
in each of these area in the current
state of oGIP in your LC
The CEO – Product Relationship
Value proposition Employees/Members Customers
Employee-customer
Engagement Bridge
Impact Competition
Finance
What is oGIP?
168
128
52 46 44
33
26 25 24 20 19 18 12 11 10
3 3 2 1 1
179
88
43
20
35 37
12
24
34
16
8
34
9 9 5 0 3 2 0 0
REALIZATION GROWTH IN OGIP JAN. TO
OCT.
2014 2013
168 128
52 46 44 33 26 25 24 20 19 18 12 11 10 3 3 2 1 1
1927
763
316
72
229
335
81
225
154 209
127 85 68
136
50 20 21 23 9 1
CONVERSION RATE 2014:
REALIZED VS. RAISED
JAN. TO OCT.
Realized Raised
100.00%
63.89%
32.10%
21.18%20.00%19.21%17.65%16.78%16.46%15.58%15.00%14.96%14.29%
11.11%11.11%9.85%9.57%8.72%8.70%8.09%
CONVERSION RATE 2014 JAN. TO OCT.
conversion rate
What is oGIP?
Cross-
cultural
professional
Entrepreneur
ial and
responsible
leadership
AIESEC
value-based
Share your feelings and thoughts after
reading these data and documents
– from a CEO perspective
How can we sell it hard enough to make
people know about AIESEC Global Talent
Program?
How can we deliver our promises to
our customers?
How do we make sure we are delivering the
AIESEC value-based GIP experience that we
want to our youth?
THE 2TIPPING POINTS FOR
AP GIP GROWTH
Marketing & AP GIP collaboration,
1. Marketing
Marketing
More
people Right
people
Message
Channel
• Online
• Offline
• Official
• Not official
Value
Product Info
S&D
Marketing - How do you
communicate your message into
your market
As the CEO of my company,
What matters for me in marketing is…
Am I selling my
product value
everywhere and be
the image of it?
• How do I coordinate the synergy in
my LC between marketing
department and product
department?
• And how do I ensure my vision of
the product is embedded into the
product development and
marketing strategy?
2. AP GIP Collaboration
Internal:
AIESEC
entities
External:
Economic
growth
Possibility of
AP GIP Collaboration
– 10mins, 7 ppl / group
• Internal possibility
– The potential of growing partnerships within AP
• External trends
– The economic trends (with data if possible) that
can support AP GIP collaborations
• How can we collaborate together?
As president…
We need to constantly communicate
and facilitate discussion about vision
oGIP – let’s rethink about it
What should we do if we want to
achieve 10 times more in oGIP
than what we planned before?

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Day Two: oGIP

Hinweis der Redaktion

  1. As CEO – the opportunities
  2. Customer service – they cannot match People we are not serving as LCPs This is my business, how do I feel
  3. Now we have challenges, how do we gonna change it We want them to talk about marketing Discuss first Then how should we do marketing How can LCP drive synergy – how marketing support my oGIP
  4. Add an example
  5. Now we have challenges, how do we gonna change it We want them to talk about marketing Discuss first Then how should we do marketing How can LCP drive synergy – how marketing support my oGIP