1. 1) Revision - key points for the audience appeal
question.
2) Exam technique for the audience appeal question.
3) Adding evidence and examples for our key points.
Exactly 3 weeks till the exam.Today

2. P1) Lost attracted a mainstream
audience via
P2) Offering the gratification of “finding
models of behaviour” from Blumler and Katz
model. Each character within the ensemble
cast has a back story, explored by
flashbacks. These back stories from a range
of characters contain fairly generic problems
and issues an audience can find models of
behaviour to overcome.
Link Cards

3. P1) Lost has been constructed to
appeal to………………
P2) ………. both active and
passive audiences.

4. P1) One particular example where
Lost has been encoded to appeal to
a more passive audience
is……………
P2) …………….by including a
dominant and regularly occurring
score. This ensures the texts
narrative and character emotions are
easily decoded by more passive
audiences.

5. P1) Matthew Weiner’s Mad Men
does not appeal to a wide,
mainstream audience like texts
such as Lost, as……………
P2) the text has been constructed with
different gratifications such as historical
and social information linking to the
education gratification of Blumler and
Katz’s model, rather than the more
simplistic mainstream convention of
simply providing entertainment.

6. P1) Peaky Blinders appealed to
active viewers from the
Birmingham area, the city where
the narrative is set. It did this
by………………..P2) ………..representing “Brummies” in a none
stereotypical way. The narrative avoided
character archetypes, which see Brummies
represented as unintelligent. The breaking of
regional stereotypes particularly attracted viewers
from the region where many viewers gained the
preferred reading.

7. P1) Mad Men appeals to its main
targeted demographic of active,
more cineliterate audiences
by………
P2) ……….not including much use of non
diegetic sound and narrative exposition.
This makes the text more difficult to
decode and therefore requires its
audience to view the text actively to gain
the preferred reading which thus results in
gratifications such as historical and social
information.

8. P1) Steven Knight’s Peaky
Blinders contains high level
cinematography which …………..
P2) …………would appeal to a
more active audience, as this
audience type is more likely to
question and appreciate how a
text is constructed.

9. P1) Lost targets a mainstream
audience by providing the
gratification of……….
P2) ………personal identification.
This is where the audience can
relate to events and character
situations and even gain advice and
guidance of relatable issues.

10. P1) Peaky Blinders has not been
constructed to only appeal to active
audiences, its use of……..
P2) ……well known mainstream film
stars attract a more mainstream
audience who trust the quality of their
past work and therefore decide to
view the actors more contemporary
texts.

11. P1) Lost successfully attract a
wide audience by ensuring the
genre
P2) is a hybrid. This wide audience
may already be fans of conventions of
one or many of the genres its narrative
conforms to. Sci/Fi, Adventure and
Drama genre convention are all
present in Lost.