4. What word could be changed to media terminology?
“Within my two chosen
programmes I have realised the
representation of females is
stereotypical in terms of gender
roles.”
5. What word could be changed to media terminology?
“I have discovered from my
research that the main character’s
role within the action genre is
typical.”
6. What word could be changed to media terminology?
“My two chosen texts, Heat and
Vogue magazine show females to
be objectified.”
7. What word could be changed to media terminology?
“The iconography of whips and
chains in Rhianna’s music video
projects sexual hints to the
audience.”
9. Where is the spelling mistake?
“When analyzing my chosen text
it is clearly evident that the
representation of the young male
protagonist is hyperbolic.”
10. Where is the spelling mistake?
“To conclude, I have clearly
demonstrated via analysis and
secondary research that there are
to many unrealistic body images
represented in my chosen texts.”
11. Where is the spelling mistake?
“To conclude I have clearly
demonstrated via analysis and
secondary research that there are
to many unrealistic body images
represented in my chosen texts.”
12. Where is the spelling mistake?
“Within my chosen case study i
have noticed Madonna is
objectified.”
14. What is wrong with the student statement?
“Within my analysis I want to
investigate the action genre to see
if the representation of females
has progressed.”
15. What is wrong with the student statement?
“When analysing this music video
I have discovered they are
represented in a negative fashion.”
16. What 2 things are wrong with the student statement?
“Females are often used within
rap music videos as nothing more
than a stimuli for male viewers
and have little importance to the
narrative. The previous quote
confirms the findings of my
analysis.
17. What 2 things are wrong with the student statement?
“To conclude I have proven via
analysis and theoretical
application that the so called
reality genre and in particular my
texts, The only way is Essex and
Made in Chelsea are clearly
contrived and no one would
believe they are real life.”
19. Investigation Improvements
You must specifically not generally refer/analyse scenes or moments from your texts.
1) “Within the Bond franchise and specifically “Die Another Day” females are
objectified. This relates to Laura Mulveys theory of the male gaze.”
2) This is demonstrated in the scene when Halle
Berry’s character Jinx first meets James bond in a sea
side bar.
3) The scene clearly applies Mulvey’s theory of Male
Gaze and in particular scopophilia. Mulvey defined
scopophilia as “turning people into objects via a
controlling gaze” (1)
I should be able to visulise
and understand the scene you
discuss without ever having
viewed it.
20. List 3 elements from the scene
you think prove the statement
below is correct.
The James Bond franchise is a clear
example of film objectifying females
and forcing the audience to view
females via the male gaze. The scene
within, “Die Another Day” when
James Bond meets the character Jinx
demonstrates my previous statement
by……
21. This applies when the character Jinx enters the text. Jinx has been swimming in the sea and
is coming onto shore. Bond picks up binoculars to watch jinx swim from a far from a beach
side bar. As Bond picks up the binoculars and looks through them, the camera takes up the
binoculars vignette forcing the audience to look at the female through Bond’s Gaze. Male
or female the audience has been forced to objectify the character via a masculine
voyeuristic position. The female character has been coded to ensure she has a strong visual
and erotic impact, with large breasts, flawless skin, fully make uped when swimming and a
tiny waste, which draws in “To be looked at ness” (1) The shot then shows Jinx walking to
the bar on the beach dripping wet in a bikini. The post production of the film has edited
Jinx into slow motion. Her body movements are racy and exaggerated her hips sway side to
side and her facial expression is somewhat sexually suggestive. This slow motion edit
represents the intense scrutiny and examination Bond is giving the female form. We at this
point could argue that this racy and suggestive body language is not how she is actually
moving, it is how Bond sees her move in his mind. The character of Jinx has been
objectified before we even know her name or narrative role. The objectification is not
discreet and is confirmed, with Bond’s first words when meeting Jinx, “Magnificent View”
playfully tricking and making fun of the female character into believing he is talking about
the landscape, when the audience knows he is referring to her body. This is also an issue of
female representation as Bond is ridiculing her intelligence, and she is oblivious.
22. Task
Now in your investigation find a
point you have made that either
has no reference, or I have put
feedback such as, How so? When?
Refer to text and choose a scene,
image, advert, moment that you
can refer to and analyse in the
format we have just gone through.
