5 rules to make digital advertising more effective

1. 5 Rules towards making
Digital Advertising
more effective

2. Brave New World
Thanks, blaugh.com, Fitz & Pirillo
Are we ready for the change?

3. Making Digital Advertising Effective
Rule 1 : Engage with all the steps of the Consumer
Behavior Online

4. Making Digital Advertising Effective
Rule 1 : Engage with all the steps of the Consumer Behaviour Online

5. Making Digital Advertising Effective
Rule 2 : Make use of many different Digital Channels

6. Making Digital Advertising Effective
Rule 2 : Make use of many different Digital Channels

7. Making Digital Advertising Effective
Rule 3 : Develop an Integrated Push, Pull & Viral Strategy

8. Making Digital Advertising Effective
Rule 3 : Develop an Integrated Push, Pull & Viral Strategy

9. Making Digital Advertising Effective
Rule 4 : Don't be focused on just Data Collection &
Analytics

10. Making Digital Advertising Effective
Rule 4 : Don't be focused on just Data Collection & Analytics

11. Making Digital Advertising Effective
Rule 5 : Enable Touchpoints for instant interaction /
transaction

12. Making Digital Advertising Effective
Rule 5 : Enable Touchpoints for instant interaction / transaction

13. Engagement is the
advertising of tomorrow
The online brand experience today is about context, search, keyword
optimization and marketing.
The online experience of tomorrow will be about rich media and real-
time, contextual delivery of customer service using technologies that
are presently used only in CIM.
The next generation of ‘advertising’ will be about increasing the level
of customer experience at this ‘touchpoint’

14. Pixelkraft Media Solutions Pvt. Ltd.
Croydon House, #113, Sterling Road, Nungambakkam,
Chennai - 600 034, India
www.pixelkraft.in
christie@pixelkraft.in
www.buzzar.tv
www.vubox.tv