What are the latest trends on YouTube? How much money do YouTubers make? What is their opinion on Multi Channel Networks? We asked 2000 YouTubers. Here is what they told us:

1. YOUTUBERS
Some insights from the industry

2. YouTube has millions of channels,
featuring billions of hours of
videos.
We tried to see what’s behind the
scenes of this business.

3. WE INVITED HUNDREDS
OF YOUTUBERS TO
PARTICIPATE IN A
SHORT SURVEY
The survey registered a
40% completion rate

4. WHO ARE THE YOUTUBERS?
Of which, 6%
manage a corporate
channel
30%
70%
70% of them are males
1%
38%
61%
61% make
videos as a
hobby38%
produce
videos as
a job
<1K 1K-10K 10K-100K >100K
20%19%
38%
23%
38% of them have between 1,000
and 10,000 subscribers

5. 3,24
3,97
5,43
8,6
8,91
IN A SCALE FROM 1 TO 10, YOUTUBERS MAKE VIDEOS FOR:
On average, YouTubers
declare to be more
interested in having
fun than in making
money
Having Fun
Sharing their passion
Promoting themselves
Getting famous
Making money

6. YOUTUBERS USE DIFFERENT RECORDING EQUIPMENT
Professional
video
camera
Screen
Recording
iPhone
Computer
Webcam
Other
smartphones12%
20%20%
33%
51%
51% of the respondents use a
professional camera for their
videos
86% of YouTubers using their
iPhone use at least one other
piece of equipment as well
Interesting fact: the majority of
YouTubers use always songs in their
videos

7. 4,1
4,4
5,4
Professional
YouTubers spend on
average 14 hours per
video
3,0
3,1
4,0
“Amateur”
YouTubers
spend only
10 hours
per video
ON AVERAGE, THE
YOUTUBERS INVEST 12
HOURS FOR EACH VIDEO
3,4
3,6
4,5Hours spent editing
Hours spent recording
Hours spent planning

8. YOUTUBERS ACTIVELY PROMOTE THEIR CHANNELS THROUGH..
3%4%
12%12%
19%
39%
43%
61%
64%
Other
ADS
64% of YouTubers promote
their channel with a
Facebook Page
39% of YouTubers promote
their channel through
collaboration with other
YouTubers
YouTubers spend on average 25
hours per month marketing their
channel

9. 0
1
2
3
4
1,7
2,1
2,3
2
3,3
3,5
3,2
3
Professionals
Amateurs
0
1
2
3
4
THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR PROMOTION IS AROUND 3
<1k 1k-10k 10k-100k >100k# Subscribers:
Average#SocialNetworkused
Size of the bubble is
proportional to the
number of YouTubers
presenting those
characteristics
The majority of Amateur
YouTubers have between 1k
and 10k subscribers, and
promote their channel on 2,1
social networks on average
The vast majority of
Professional YouTubers have
more than 100k subscribers,
and promote their channel
on 3 social networks on
average

10. YOUTUBERS TRY TO BUILD A FOLLOWING ON DIFFERENT CHANNELS
58%
58% of
YouTubers are
actively building
a following on
Twitter
51%
51%14% 7%
4%

11. 0
1
2
3
THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR AUDIENCE IS AROUND 2
0
1
2
3
2
1,4
2
1,5
2,3
2,5
1,6
2,3
Professionals
Amateurs
<1k 1k-10k 10k-100k >100k# Subscribers:
Average#SocialNetworkused
Size of the bubble is
proportional to the
share of YouTubers
presenting those
characteristics
The majority of Amateur
YouTubers have between 1k
and 10k subscribers, and try
to build an audience on 1,4
social networks on average
The vast majority of
Professional YouTubers have
more than 100k subscribers,
and try to build an audience
on 2,3 social networks on
average

12. HOW MUCH MONEY DO YOUTUBERS EARN EVERY MONTH?
1%16%
22%
29%
32%
2%
26%
40%
33%
40% of “Amateur"
YouTubers don’t earn
any money from their
channel.
4%
38%
15%
12%
31%
38% of Professional
YouTubers earn between
1,000 and 10,000 $ per month
0-100$
100 - 1k$
0$
1k - 10k$
>10k$

13. SUPPORT FROM MULTI CHANNEL NETWORKS IS NOT PERCEIVED AS GOOD
36%
of
YouTubers
collaborate
with a
Multi
Channel
Network
(MCN)
0 1 2 3 4 5 6 7 8 9 10
4%
16%12%4%8%
56%
How much MCNs help YouTubers in getting sponsors?
Average
score:
2,32
0 1 2 3 4 5 6 7 8 9 10
8%4%8%4%8%
16%
8%4%4%
36%
In earning better ad revenue?
Average
score:
3,72
0 1 2 3 4 5 6 7 8 9 10
4%4%4%8%12%4%4%4%
56%
In getting more views?
Average
score:
2,32
0 1 2 3 4 5 6 7 8 9 10
4%4%4%4%8%4%12%8%
52%
In collaborating with other YouTubers?
Average
score:
2,28
0 1 2 3 4 5 6 7 8 9 10
4%4%4%4%8%4%12%8%
52%
In producing their videos?
Average score: 2,28
Most YouTubers feel they
are not getting much help
from their MCN
Best
score

14. “Actually helping to develop and promote serious talent”
“Help in building my brand”
“Procure more promotional opportunity”
“Help to avoid copyright strikes”
“Getting more sponsorships”
“Growing my channel”
“Providing studio time”
“Organize collaborations with other YouTubers”
“Find promotions for my channel”
YOUTUBERS WANT MORE HELP FROM THEIR MCN

15. Survey by: Boost Atelier
Website: www.boostatelier.com
info: isabella@blitzatelier.com