Identifying your customer, nailing your high level concept, going after the "Need Response", and leveraging social media to build community and establish domain expertise.
13. Need Response:
“I could have used that for my meeting yesterday!”
“Man, we could use that with our new Thermal Coupler!”
“Wowsers, I could incorporate that in to my holiday
shopping plan!”
“Wow, that could entirely offset our operating costs at the
treatment plant.”