1 billion gamers are set to join the market in the next 10 years. They will be getting more and more mobile and especially in the emerging markets. Wouldn't it be great if we could tap into the 3 billion hours per week invested gaming, as an opportunity to make our applications more engaging.
This talk is an introduction to 'Gamification' a term that describes using game dynamics order to drive participation.
2. Gamification
integrating game dynamics into your site,
service, community, content or campaign, in
order to drive participation
Engagement
the action of occupying, attracting or
involving someoneʼs attention
30. Achievements
Track your progress in games, earn rewards and improve your OpenFeint Score!
Leaderboards
Arcade style high scores, compare your scores to the OpenFeint community. How do you stack up?
Challenges
Play head to head with your OpenFeint Friends! Track your challenge history and test your skills.
Connect with Friends
Use Facebook or Twitter to connect with your friends on OpenFeint! We all love a little friendly competition right?
http://www.openfeint.com/
33. It's Where You Play
Location Aware Leaderboards
Facebook Integration
Customized to match your game's look and feel
Revenue Share
Cross Promotion
Share/create leaderboards
34. 1. Simple Integration
2. Complete Customization & Seamless White Labeling
3. Challenges
4. Leaderboards
5. Achievements
6. Developer Support
7. Cross-Promotion & Social Network Integration
www.crystalsdk.com
46. Stranger Than Fiction
Points for brushing teeth
Credit for eating corn fakes
10 achievement points for reducing
traffic
Credit for work
Kid get’s straight A’s on report card
with get 2000 points in turn obama
admin will give you 5000 points for
being good parents.
Jesse Schell
http://g4tv.com/videos/44277/dice-2010-
design-outside-the-box-presentation/
47. Thank you!
Questions?
Chris McClelland
#DevDays 2010
@chrismcclelland
http://www.eclipticlabs.com