1. Listing Consultation Prepared For:

3. The KELLER WILLIAMS ® Culture Win-Win — or no deal Integrity — do the right thing Commitment — in all things Communication — seek first to understand Creativity — ideas before results Customers — always come first Teamwork — together everyone achieves more Trust — starts with honesty Success — results through people

10. Pricing Misconceptions It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. Buyers & Sellers (and Appraisers) Determine Value The value of your property is determined by what a BUYER is willing to pay in TODAY’S market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Once a buyer and seller agree on a price, the APPRAISER must also agree that the price is at fair market value or the buyer won’t be able to get a loan! WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS

11. Selling Price vs. Time on Market Homes get the most showings in the 1 st month, and offers on newly listed homes come in for more money. Overpriced homes will get showings but no offers. Buyers rarely come back when a price is reduced. Testing the market with an inflated price means missing out on most buyers. Sell quickly and sell for a higher price! WEEKS ON MARKET A C T I V I T Y 1 2 3 4 5 6 7 8

14. Inspections Inspections and potential repairs are the main reason contracts don’t close. Buyers normally have 10-15 days to get inspections and to terminate contract if they are not satisfied with the condition of the home. SELLER SEES THEIR HOUSE INSPECTOR SEES THE HOUSE BUYER SEES YOUR HOUSE Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

17. Let’s Sell Your Home Christopher Mac Lellan Keller Williams Realty 10936 Manchester Road St. Louis, MO 63122 314-677-6144 Office 314-605-0769 Cell 314-677-6145 Fax [email_address] www.christophermaclellan.com