10. CHECK YOURSELF
• What are the 4 E’s?
• Find and example using social media of a brand using
one of the 4 e’s - please share this example with the
class
13. 5 STEP GUIDE TO SOCIAL MEDIA MARKETING
1. WHO DO YOU WANT TO REACH?
Supplemental: Not in book
14. 5 STEP GUIDE TO SOCIAL MEDIA MARKETING
2 . W H AT D O Y O U W A N T T O S AY ?
Supplemental: Not in book
15. 5 STEP GUIDE TO SOCIAL MEDIA MARKETING
3 . W H E N D O Y O U W A N T T O S AY I T ?
Supplemental: Not in book
16. 5 STEP GUIDE TO SOCIAL MEDIA MARKETING
4. HOW WILL YOU ENGAGE?
Supplemental: Not in book
17. 5 STEP GUIDE TO SOCIAL MEDIA MARKETING
5 . W H AT T O O L S W I L L Y O U U S E ?
Supplemental: Not in book
18. BUILDING A
SOCIAL MEDIA
PLAN
• Who do you want to
reach?
• What do you want to say?
• When do you want to say
it?
• How will you engage?
• What tools will you use?
21. HOW TO DO A
S O C I A L M E D I A M A R K E T I N G C A M PA I G N
Identify strategy
goals
Target audience
Campaign:
experiment &
engage
Budget
Monitor &
change
22. SOCIAL MEDIA
MONITORING
• Big data is becoming big
business
• Companies can monitor
and identify trends using
social media
• http://youtu.be/
vMpqQjvzzVk
23. MANAGING YOUR INDIVIDUAL
B R A N D VA L U E I N A S O C I A L M E D I A W O R L D
Social reach refers to how many
people a person influences.
Influence is the extent to which the
person influences others.
Extended network is the influence of
the person’s cumulative network.
http://www.garyvaynerchuk.com/its-not-about-thenumbers/
24. GLOSSERY
• Bonders are social butterflies who use social media to
enhance and expand their relationships, which they
consider all-important in their lives.
• Creators, those hip, cool contributors, sit at the
cutting edge and plan to stay there. Social media give
them new ways to post and share their creative, clever
ideas.
25. GLOSSERY
• Hits – total requests for a page.
• Page views – the number of times any pages gets viewed by any
visitor.
• Bounce rate – the percentage of times a visitor leaves the site almost
immediately.
• Click paths – how users proceed through the information.
• Conversion rates – what percentage of visitors act as the marketer
hopes
• Keyword analysis – what keywords people use to search on the
Internet for their products and services.
26. GLOSSERY
• Professionals , who are constantly on the go and busy,
want to appear efficient, with everything together, so
they use social media to demonstrate just how smart
they are.
• Sentiment analysis allows marketers to analyze data from
these sources to collect consumer comments about
companies and their products.
• Sharers really want to help others, and the best way to
do so is by being constantly well informed so that they
can provide genuine insights to others.
