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1. Southern Oregon Wine Institute
Umpqua Community College
Roseburg, Oregon
Chris Lake, Director
www.sowicellars.com
2. An Economic Development Project
• Established in Fall 2008
• Response to Poor Economic Conditions
• Decline of the Timber Industry
• Unemployment Rate for Region = 15%
• The Institute is created serve 7 counties
• Wine Industry in Southern Oregon is Growing
3. An Economic Development Project
• Regional Economy has High County Unemployment
Coos 14.1%
Unemployment
Curry 14.5%
• Seven Counties
Douglas 17.2%
• Rates Higher than State and Jackson 13.7%
National Avg. Josephine 15.3%
Klamath 15.3%
Source: Oregon Employment Depart., July 2009
Lane 13.2%
Oregon 12.2%
U.S. 9.5%
5. An Economic Development Project
• Survey of Industry Needs – 2006
• Focus Groups with Industry
• College Forms Steering Committee
• Economic Modeling by CC Benefits, Inc.
• Modeled Growth of Southern Oregon
Industry based on Growth of Wine
Cluster in Walla Walla, Washington
6. The Walla Walla Wine Cluster
Advantages of Clusters are:
• Increase Access to Special Inputs, Services,
Employees, Information and Institutions.
• Coordination Among Companies.
• Rapid Diffusion of Best Practices.
• Provide Incentives to Improve.
• Enhance Opportunities for Innovation.
• Lessen Costly Experimentation
7. The Walla Walla Wine Cluster
Factsheet for the Walla Walla Wine Industry Cluster 2010
Total jobs in wine production and wine tourism in 2010 1,620 Jobs
Total jobs dependent on the wine cluster including multiplier effects
4,833 Jobs
Total earnings in wine production and wine tourism in 2010
$69 Million
Total earnings dependent on the wine cluster including multiplier
effects $153
Million
Total jobs (including multiplier effects) projected to be dependent on
the wine cluster in 2020 6,850 Jobs
Percent of all jobs dependent on the wine cluster in 2010 13%
Projected percent of all jobs dependent on wine cluster in 2020 16%
Annual average growth in direct wine cluster employment, 2000 to 20% Annual
2010 Growth
Overall growth in the regional economy, 2000 to 2010 9%
Overall growth in the regional economy, 2000 to 2010 absent the -3%
wine cluster
8. The Walla Walla Wine Cluster
We estimate that the wine cluster in 2010 accounts for 13% of all
jobs and this is almost certainly a conservative estimate --
President VanAusdle (Walla Walla Community College) tells us
that just since 2007 wine acreage in the region has roughly
doubled! The wine cluster's role has clearly been dramatic,
saving the region from a 10 year overall economic contraction of
-3%, instead seeing a roughly 9% growth in jobs.
» Dr. Hank Robison, EMSI (formerly CC Benefits) dated May
24, 2010
9. Southern Oregon is Desirable for
Growing Fine Winegrapes
Geographic Data = 140,000 Ac. Suitable for
vineyards. (56655 Hectares)
40,000 are Prime Vineyard Sites (16187
Hectares)
Land Values are Low Compared to Other
Wine Regions
10. Southern Oregon is Desirable
On The 'it' list for 2010 travel, Sunset
Magazine, January 2010
“The next big wine country = Southern
Oregon
Why we love it: Exciting wines, no
crowds, and inexpensive tasting
fees.
Go now: Arm yourself with a map from
the Southern Oregon Wineries
Association and hit the road”.
11. Wine Industry is
Cyclical
The US will
Become the
Worlds Largest
Consumer of
Wine
Of 300 M
People in the
US, Only 28M
Consume Wine
13. Price Per Ton of Grapes, 2008-2009
Variety North South
By Columbia Willamette Rogue Willamette Umpqua
Region River Valley Valley Valley Valley
2008 2009 2008 2009 2008 2009 2008 2009 2008 2009
Cabernet
Sauvignon $2,020 $2,100 - - $1,910 $1,770 - $1,500 $1,700 $1,370
Chardonnay $1,250 $1,340 $1,950 $1,620 $1,000 $1,220 $1,470 $1,700 $950 $1,330
Merlot $1,810 $2,180 - - $1,470 $1,800 - - $1,540 $1,010
Pinot Gris - $1,500 $1,400 $1,250 $1,370 $1,330 $1,330 $1,430 $1,320 $1,400
Pinot Noir $2,110 $1,990 $2,820 $2,340 $1,670 $1,820 $2,300 $2,180 $2,000 $2,140
White Riesling $1,080 $1,070 $1,150 $950 $1,280 $1,400 $1,180 $1,240 $980 $1,050
Source: National Agricultural Statistical Service
14. An Economic Development Project
• Start-Up Funds Secured
• Curriculum Developed
• Degree and Certificates Approved
• Director Hired in July 2008
• Begin Planning for Wine
Incubator
15. An Economic Development Project
Contributors Included:
• Douglas Co. Industrial Dev. Board
• Cow Creek Band of Umpqua
Indian Tribe
• Wal-Mart Foundation
• USDA RBEG
• US Dept. of Commerce - EDA
16. An Economic Development Project
Curriculum Developed & Degree
and Certificates Approved
• Study of Curriculum from Other
Schools
• Industry Input on Outcomes
• Modeled on Distance Ed.
17. An Economic Development Project
Begin Planning for Wine Incubator
• Based on Winery Type Found in
Regional Industry
• Input Sought from Industry
• Hire Design Firm w/Wine
Production History
18. An Economic Development Project
The Project Includes:
Headquarters for SOWI
Student Vineyard
Commercial-scale Winery
Internationally Recognized
Testing Laboratory
Wine Incubator
