92. “There is so much interest in Facebook,
Twitter, and other types or social media
today, but for companies and
organizations to use these technologies
effectively they need to understand why
people talk about and share certain
things.”
-‐
Jonah
Burger,
Author
Phsycological
Science
Why
Do
We
Share
Stories,
News,
and
Informa6on
With
Others?
208. A story that has already
captured people’s attention
highly increases the odds that…
209. A story that has already
captured people’s attention
highly increases the odds that…
…they will pay attention to your
brand’s involvement in that story.