What is Digital Sense?- Shiseido Group Global Town Hall 2019 Dubai Keynote

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Chris J Snook slides for implementing Digital Sense and the Experience Marketing Framework into your organization as presented to Shiseido Group in Dubai March 2019 at their Global Digital Town Hall "Think Big". (note: .gif slides don't play as designed in Slideshare)

Business

WHAT IS DIGITAL SENSE?MAKING THE CUSTOMER THE #1 ASSET - MARCH 28 2019

2
@CHRISJSNOOK
www.chrisjsnook.com
クリスJスヌーク

6
WHY?
www.chrisjsnook.com
“IN THE NEXT 20 YEARS
HUMANITY WILL
EXPERIENCE MORE
CHANGE THAN THE PRIOR
300 YEARS COMBINED.”
~ GERD LEONHARD

7
END
OF
GOOD
ENOUGH
www.chrisjsnook.com |

9www.chrisjsnook.com
400ZB
DATA EXHAUST IN 2018: SOURCE CISCO

10
TAKE
ACTION
www.chrisjsnook.com |
GET REAL

12
GET
SANE
www.chrisjsnook..com |
FOCUS
GET REAL

14
MOMENTS OF TRUTH
EMPATHY MAPPING
TOUCHPOINTS
www.chrisjsnook.com

15
BUY
IN
www.chrisjsnook.com
TRUTH
FOCUS
GET REAL

21
CAUTION
ZOMBIES
www.chrisjsnook.com |
3%
10%
60%
27%
ZOMBIES

22
WE THINK IN PICTURES
www.chrisjsnook.com |

24
PLAY
www.chrisjsnook.com |
Car
1
Refrigerator
3Kitchen Sink
2
Mind?
4What do you see?

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“MIND IS THE MOVEMENT OF THOUGHT
ENERGY. THE BRAIN IS MERELY THE
SWITCHING STATION”
~DR THURMAN FLEET
Concept Therapy Movement
www.chrisjsnook.com

27
“YOU ARE NEVER TALKING TO THE PERSON. YOU ARE TALKING TO THEIR
PARADIGMS. PARADIGMS ARE SIMPLY THE DEFAULT SOFTWARE RUNNING ON
THEIR HUMAN OPERATING SYSTEM/SUBCONSCIOUS MIND”
www.chrisjsnook.com
~BOB PROCTOR
Proctor Gallagher Institute

28
YOUR
MIND
www.chrisjsnook.com |
M E E T T H E S T I C K P E R S O N .

29
THOUGHT
ENERGY
www.chrisjsnook.com |
MOVES FROM A HIGHER POTENTIAL TO A LOWER POTENTIAL JUST LIKE ELECTRICITY.

32www.chrisjsnook.com |
ADD
“DIGITAL”
SENSE”

33
EMF
www.chrisjsnook.com |
GR8
CX
STRATEGY
TACTICSDATA PROCESS

34
3 LAYERS
2 LOOPS
www.chrisjsnook.com |
EXECUTION
STRATEGY
RESEARCH

INNOVATION
RELIABILITY
35www.chrisjsnook.com

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INSIGHTS OCCUR WHILE EXECUTING…
ACTING ON THEM TAKES OPERATIONAL
DESIGN AND ALIGNMENT.
www.chrisjsnook.com

37
INSIGHTS
www.chrisjsnook.com |
DISCOVER
CUSTOMER
FORCESCOMPETITOR

38www.chrisjsnook.com
SOURCE: EDELMAN GLOBAL TRUST BAROMETER 2017: HTTPS://WWW.SLIDESHARE.NET/EDELMANINSIGHTS/2017-EDELMAN-TRUST-
BAROMETER-GLOBAL-RESULTS-71035413
TRUST

SCOPE
41
VISION
www.chrisjsnook..com |
DESIGN
GOALS
TOUCHPOINTS

43
GREAT
STRATEGY
VIABILITY
DESIRABILITY
TECHNOLOGY

44
SUCCESS
www.chrisjsnook.com |
DEPLOY
STRATEGY
TACTICSDATA

MO’DATA…MO’ PROBLEMSR.I.P. NOTORIOUS BIG
45

47www.chrisjsnook.com |
6 TAKE
AWAYS
CUSTOMER EXPERIENCE IS YOUR ONLY TRUE
DIFFERENTIATOR IN TODAY’S MARKETPLACE.
ONERead Digital Sense
FIVERe-invent business model-customer-centric
SIXCustomer is the #1 Asset
TWOLast chance
FOURBuy In
THREECommon pictures

@CHRISJSNOOK
FOLLOW/SUBSCRIBE
www.chrisjsnook.com

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