Startup Ideation: "Get Your Ass Moving Before Someone Else Kicks It!"

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Chris J Snook Managing Director of Incubate Holdings slidedeck from the 8/23/12 Founder's Institute San Diego Startup Ideation Bootcamp Presentation

Unterhaltung & Humor

“Get Your Ass Moving
Before Someone Else Kicks
It!”
Startup Ideation Bootcamp:
8/23/2012
Chris J Snook; Managing Director at Incubate Holdings

MENTOR SESSION #1

Copyright 2012 Chris J Snook

Ideation Bootcamp
The Entrepreneurial Puzzle

Copyright 2012 Chris J Snook

1st Law The Law of
Compensation
1) The Need
Will we
ever
2) Your Ability make
money?
3) Your Replace-ability

Copyright 2012 Chris J Snook

Product
Creation Building a
Are you a “me too” on Complete Solution
steroids?
Look what
Are you a disruptor? we
built...Will
Are you a “no duh?” they care?

Are you a “gap filler”

Are you a leader?

Are you an inventor?

Copyright 2012 Chris J Snook

Business Model
Creation Delivering and
How will we get them to Scaling Our Offer
Try us?

How will we deliver it? Someone
bought it
Will this
How will we service it? scale? What
do we
How will we charge for it? keep/chang
Source: www.biznicillin.com
e?
How will we scale it?

How much $ will all this take?

How long will it take to succeed
or fail?
Copyright 2012 Chris J Snook

Revenue
Strategy Optimizing the Market
Basket of Our User
How do we increase the
Market basket of our customer? Ring
dammit!!!!
“Ca-Ching”
How do we capture the cherry-
“Ca-Ching”
picker and convert them to a “Ca-Ching”
loyalist?

How do we reward the loyalists and
incent them to evangelize?

How do we attract the rest of the
market?

Copyright 2012 Chris J Snook

Keeping Cash is
“Track-tion” flowing…will
Who is our cash stick? These guys
piss me off,
AccountingTeam? but thank
GOD I have
them with
Who is our Legal Team? me

Who is our Board?

Who are we
missing/replacing?

Copyright 2012 Chris J Snook

Key Assets What is our
Secret Sauce?
Visionary-Charismatic Do we have
Leadership that little
something
“extra”
Talented Teammates Yet?

Stubborn and Un-Relenting

A Novel Idea with a Real
Business model

COURAGE!
Copyright 2012 Chris J Snook

Types of
Deals to Flexible yet Focused
consider Exit Path
Outright Purchase?
Where is
this all
Strategic Big Brother going?
Alliance?

Lifestyle Biz with
Cash Flows?

I.P.O.

Copyright 2012 Chris J Snook

Q&A

Chris J Snook
Email: chris@incubate.com
Office: 760.501.0439

Copyright 2012 Chris J Snook

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