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1. Social Media Channel Presentation Presented by: Chris Green

2. Who is YouTube’s Target Market? According to one source from Quantcast, % ratio is split evenly between males and females (September 2011) Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65% Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site

3. Pros Can see video stats Date of video referrals are shown Strong visual medium to work with (TV of the Internet) Largest viewership of online videos 2nd largest search engine (owned by Google) Easy to share videos Free hosting Embedding options Resolution choice

4. Cons Unwanted competitor ads showing up Upload time is only 15 minutes Streaming can become inconsistent No guarantee about videos showing up in the business’s domain name on Google Search Account shutdowns No choice in thumbnail pic (unless a partner) Slow playback during peak traffic It is the 3rd most blocked website that businesses restrict

5. Successes BlendTec Home Depot University of Phoenix These brands understand that the social channel has the ability to connect with others on an emotional level

6. Failures You guessed it: not making any videos! Making only a single video Emphasis on equipment over content Length (video is too long, so long!) Ignoring your community Plenty of more sources of failures other than these

7. Case Study Failure Amazon.com Reasons: Low amount of video uploads Low amount of followers (for size of the company) Lack of engagement with community Two channels of Amazon: InsideAmazon and Amazon

8. Trends YouTube now allows people to rent out movies (YouTube.ca/movies) Music is the most popular item of interest Non-profits (CitizenTube) Video Contests (advertisers are all over this-Doritos Make Your Own Ad) Business-centered video sites are beginning to emerge

10. Additional Topics Mobile Marketing and Video Citizen Journalism Relationship Marketing Blogging

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12. References (2009). A look inside online video engagement-part 1. Sysomos. Retrieved from http://www.sysomos.com (2011, September). Youtube.com. Quantcast. Retrieved from http://www.quantcast.com/youtube.com (2011. September 1). Renting moviews in Canada eh? Check out YouTube.ca/movies. Retrieved from http://youtube-global.blogpost.com Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from http://vidiseo.com Can I upload videos that are longer than 15 minutes? Retrieved from http://www.google.com Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from http://socialmediatoday.com Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from http://www.reelseo.com Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from http://gigaom.com Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from http://www.entrepreneur.com Huck, H. (2011, May 31). Blendtechas viewers waiting. [YouTube Video File]. Retrieved from http://businessandyoutube.com/category/success-stories/ Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from http://images.jobcentral.com/jcv2/chad/YouTube-One-Sheet.pdf Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from http://mashable.com Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from http://www.thesaleslion.com Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from http://mashable.com

13. Image Sources Site source of youtube-logo: http://www.flickr.com/photos/lambdachialpha/3408079956/ Owner of Photo: lambdachialpha Site Source of brick wall picture: http://www.flickr.com/photos/tassiesim/2894048118/ Owner of Photo: tassie.sim Site Source of Wrench picture: http://www.flickr.com/photos/nhankamer/3500831123/ Owner of Photo: Noel Hankamer Site source of Camcorder picture: http://www.flickr.com/photos/av_hire_london/5447981276/ Owner of Photo: AV Hire London Site source of Movie Theatre: http://www.flickr.com/photos/bowery/4385687715/ Owner of Photo: Saire Elizabeth Site source of TD Garden Scoreboard: http://www.flickr.com/photos/joeshlabotnik/4576714053/ Owner of Photo: Joe Shlabotnik

14. Image Sources (continued) Site source of Followers picture: http://www.flickr.com/photos/ajc1/4243638127/ Owner of Photo: AJ Cann Site source of Colour Wheel picture: http://www.flickr.com/photos/spyndle/4875665484/ Owner of Photo: KregSteppe Site source of Smartphone picture: http://www.flickr.com/photos/digitpedia/4863155633/ Owner of Photo: digitpedia Site source of Blog Pin picture: http://www.flickr.com/photos/kunel/167783571/ Owner of Photo: Taro Yamamoto Site source of Newspaper stack picture: http://www.flickr.com/photos/valeriebb/1681924558/ Owner of Photo: Valerie Everett All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr