How do you build an e-commerce experimentation program that results in a real sales lift? Widerfunnel Senior Experimentation Strategist, James Flory, tackled this question in a recent webinar. Access the slides to learn:
- How to avoid common optimization mistakes and deliver an impactful program that is underpinned by framework thinking
- How leading e-commerce companies are using advanced experimentation to drive conversion rate lift and increased customer lifetime value
- How to use losing experiments to gain valuable insights and further drive growth
2. James Flory is a Senior Experimentation Strategist
at WiderFunnel, working directly with leading
brands like H&R Block, Direct Energy, Intercom,
and The Motley Fool to help them achieve tangible
growth through digital experimentation.
3. “It should come as no shock that the age of
customer experience is already upon us.
Being competitive in the retail market today
means being able to learn and adapt more
quickly to the experiences that
customers want.”
MIT Sloan Management Review, 2018