1. Social Media for Your New
Business
By Chris Goulet
@chrisgoulet

2. I’m Social Media Strategist at
SuperMedia & Superpages.com

3. Social sites we use at SuperMedia

4. So, where do you start with
social?
Getting started…

5. Set up a list of keywords (your product names, your
categories or business and your competitors)
Search those keywords on each social network
Read the conversations about those keywords—if
they exist
Look for the opportunity to join those conversations
Look for people who LOVE talking about those
keywords
Start by listening

6. Who are the influencers?

7. Who are the influencers?

8. What are they saying? And Where?
http://analytics.topsy.com/?q=nutrition%2Chealth%2Cdiet

9. Engagement
Next up…

10. Now, choose your networks

11. Follow your influencers

12. Interact with influencers

13. To meet people who may be interested in your
product
To introduce your product to users who have never
heard of it
For improved brand or product awareness
To generate buzz, press or conversation actions
(downloads, clicks, sales etc.)
To leverage others’ influence or following
Why interact?

14. Be responsive
Be polite
Say “Thank you” often
Don’t start conversations you don’t plan on finishing
Don’t over-promote
Introduce yourself when joining others’ conversations
Bonus: Using mobile apps improves responsiveness
Social network etiquette

15. #hashtag – used to thread conversations together
@mention – used to mention someone directly
DM – direct message (private message)
Tagging – post w/ at mentions to connect a user with
content posted
Username or handle or “at” handle – your name on
social networking sites
Klout score – influence measurement
Social network terminology

16. Monitor your conversations
Next up…

17. Notifications are your friends

18. Using mobile apps to monitor

19. Building your audience
Next up…

20. Use your selected social networks to tell your story
Create different types of media based on the network
you’re sharing to
Be authentic
Tell us why you’re different, better or why we should
care
Share your message

21. Add social sharing functions to your web sites, apps
and your content
Create profiles on directory sites like Google+
Local, Yelp, and Superpages.com (of course)
Ask your audience for feedback and reviews on the
sites mentioned above
Re-share the reviews and stories your customers are
posting
Allow others to share your message

22. Use your social network sites to post information that
is useful to your audience
Become a source for the latest information and
discussion of your industry’s news
Be a connector – help colleagues or other vendors in
your industry find each other
Your secret weapon – the Zite app
(http://www.zite.com)
Become an expert

23. Questions? Ask me:
@chrisgoulet
Thanks for viewing!