16. | DMD Experience Design | April 2009
Its up to us to change the conversation.
17. | DMD Experience Design | April 2009
- Atul Gawande M.D., The Checklist, The New Yorker
“We have a thirty-billion-dollar-a-year National Institute of Health...
which has been a remarkable powerhouse of discovery. But we have
no billion-dollar National Institute of Health Care Delivery studying
how best to incorporate those discoveries into daily practice.”
18. | DMD Experience Design | April 2009
Scientists provide valuable primary research
Designers change perception
People create demand
19. | DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
20. | DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
21. | DMD Experience Design | April 2009
So we should ask the experts?
22. | DMD Experience Design | April 2009
“We need to give engineers the right question and they may
already have the answer.” - Dr. Andrew Denton, Materials Connexion
23. | DMD Experience Design | April 2009
“The future is already here, its just unevenly distributed.”
- William Gibson, Author, NPR
24. | DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
firebrands
instigators
creators
catalysts
25. | DMD Experience Design | April 2009
The right question comes from understanding people
43. | DMD Experience Design | April 2009
Stakeholder interviews
Patient interviews
Phone interviews
Site visits
Elicitation activities
Camera study
Secondary research
Online survey
45. | DMD Experience Design | April 2009
Principle 1: Provide the right information at the right time
Principle 2: Recognize the individual and tailor services to them
Principle 3: Maintain excellent communication between physicians
Principle 4: Provide the “right” level of support
Principle 5: Patients want to be as normal as possible
Principle 6: Patient confidence in their care is crucial
Principle 7: Give patients as much control as possible
Principle 8: Patients prize convenience in treatment