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| DMD Experience Design | April 2009
We care about health care because we care about us.
| DMD Experience Design | April 2009
This is called enlightened self-interest.
| DMD Experience Design | April 2009
Which is not this.
| DMD Experience Design | April 2009
They just had self-interest.
| DMD Experience Design | April 2009
It looks more like:
| DMD Experience Design | April 2009 [dramatization]
| DMD Experience Design | April 2009
This was pretty bad.
| DMD Experience Design | April 2009
This sucked too.
| DMD Experience Design | April 2009
This was the worst.
| DMD Experience Design | April 2009
I want better care.
| DMD Experience Design | April 2009
Seriously.
| DMD Experience Design | April 2009
We all do.
| DMD Experience Design | April 2009
For young
| DMD Experience Design | April 2009
and old.
| DMD Experience Design | April 2009
Its up to us to change the conversation.
| DMD Experience Design | April 2009
- Atul Gawande M.D., The Checklist, The New Yorker
“We have a thirty-billion-dollar-a-year National Institute of Health...
which has been a remarkable powerhouse of discovery. But we have
no billion-dollar National Institute of Health Care Delivery studying
how best to incorporate those discoveries into daily practice.”
| DMD Experience Design | April 2009
Scientists provide valuable primary research
Designers change perception
People create demand
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
| DMD Experience Design | April 2009
So we should ask the experts?
| DMD Experience Design | April 2009
“We need to give engineers the right question and they may
already have the answer.” - Dr. Andrew Denton, Materials Connexion
| DMD Experience Design | April 2009
“The future is already here, its just unevenly distributed.”
- William Gibson, Author, NPR
| DMD Experience Design | April 2009
EconomicValue
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
firebrands
instigators
creators
catalysts
| DMD Experience Design | April 2009
The right question comes from understanding people
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
There is a lot of talk about innovation, but …
| DMD Experience Design | April 2009
innovation is not something you talk about. It is something you do.
| DMD Experience Design | April 2009
And the doing is messy.
| DMD Experience Design | April 2009
Think big. Start small. Act fast.
| DMD Experience Design | April 2009
Designers need to speak the language of business
| DMD Experience Design | April 2009
in order to create meaningful change in the world.
| DMD Experience Design | April 2009
We must scale our expectations
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
SPARC Innovation Group
| DMD Experience Design | April 2009
Find: Map and analyze activities1
Recognize: concept illustrations2
Prototype3
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Stakeholder interviews
Patient interviews
Phone interviews
Site visits
Elicitation activities
Camera study
Secondary research
Online survey
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Principle 1: Provide the right information at the right time
Principle 2: Recognize the individual and tailor services to them
Principle 3: Maintain excellent communication between physicians
Principle 4: Provide the “right” level of support
Principle 5: Patients want to be as normal as possible
Principle 6: Patient confidence in their care is crucial
Principle 7: Give patients as much control as possible
Principle 8: Patients prize convenience in treatment
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
We have to be really smart stupid people.
| DMD Experience Design | April 2009
We have to be curious about the obvious
| DMD Experience Design | April 2009
So what have you found out about the silver tsunami?
| DMD Experience Design | April 2009
What are OLD people really like?
| DMD Experience Design | April 2009
What is too OLD?
| DMD Experience Design | April 2009
Do OLD people act like they should?
| DMD Experience Design | April 2009
How were your assumptions challenged?

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Health care innovation and the experience of aging

  • 1.
  • 2. | DMD Experience Design | April 2009 We care about health care because we care about us.
  • 3. | DMD Experience Design | April 2009 This is called enlightened self-interest.
  • 4. | DMD Experience Design | April 2009 Which is not this.
  • 5. | DMD Experience Design | April 2009 They just had self-interest.
  • 6. | DMD Experience Design | April 2009 It looks more like:
  • 7. | DMD Experience Design | April 2009 [dramatization]
  • 8. | DMD Experience Design | April 2009 This was pretty bad.
  • 9. | DMD Experience Design | April 2009 This sucked too.
  • 10. | DMD Experience Design | April 2009 This was the worst.
  • 11. | DMD Experience Design | April 2009 I want better care.
  • 12. | DMD Experience Design | April 2009 Seriously.
  • 13. | DMD Experience Design | April 2009 We all do.
  • 14. | DMD Experience Design | April 2009 For young
  • 15. | DMD Experience Design | April 2009 and old.
  • 16. | DMD Experience Design | April 2009 Its up to us to change the conversation.
  • 17. | DMD Experience Design | April 2009 - Atul Gawande M.D., The Checklist, The New Yorker “We have a thirty-billion-dollar-a-year National Institute of Health... which has been a remarkable powerhouse of discovery. But we have no billion-dollar National Institute of Health Care Delivery studying how best to incorporate those discoveries into daily practice.”
  • 18. | DMD Experience Design | April 2009 Scientists provide valuable primary research Designers change perception People create demand
  • 19. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists
  • 20. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists Discovery Translation Amplification
  • 21. | DMD Experience Design | April 2009 So we should ask the experts?
  • 22. | DMD Experience Design | April 2009 “We need to give engineers the right question and they may already have the answer.” - Dr. Andrew Denton, Materials Connexion
  • 23. | DMD Experience Design | April 2009 “The future is already here, its just unevenly distributed.” - William Gibson, Author, NPR
  • 24. | DMD Experience Design | April 2009 EconomicValue Time Designers Culture Scientists Discovery Translation Amplification firebrands instigators creators catalysts
  • 25. | DMD Experience Design | April 2009 The right question comes from understanding people
  • 26. | DMD Experience Design | April 2009
  • 27. | DMD Experience Design | April 2009
  • 28. | DMD Experience Design | April 2009
  • 29. | DMD Experience Design | April 2009 There is a lot of talk about innovation, but …
  • 30. | DMD Experience Design | April 2009 innovation is not something you talk about. It is something you do.
  • 31. | DMD Experience Design | April 2009 And the doing is messy.
  • 32. | DMD Experience Design | April 2009 Think big. Start small. Act fast.
  • 33. | DMD Experience Design | April 2009 Designers need to speak the language of business
  • 34. | DMD Experience Design | April 2009 in order to create meaningful change in the world.
  • 35. | DMD Experience Design | April 2009 We must scale our expectations
  • 36. | DMD Experience Design | April 2009
  • 37. | DMD Experience Design | April 2009 SPARC Innovation Group
  • 38. | DMD Experience Design | April 2009 Find: Map and analyze activities1 Recognize: concept illustrations2 Prototype3
  • 39. | DMD Experience Design | April 2009
  • 40. | DMD Experience Design | April 2009
  • 41. | DMD Experience Design | April 2009
  • 42. | DMD Experience Design | April 2009
  • 43. | DMD Experience Design | April 2009 Stakeholder interviews Patient interviews Phone interviews Site visits Elicitation activities Camera study Secondary research Online survey
  • 44. | DMD Experience Design | April 2009
  • 45. | DMD Experience Design | April 2009 Principle 1: Provide the right information at the right time Principle 2: Recognize the individual and tailor services to them Principle 3: Maintain excellent communication between physicians Principle 4: Provide the “right” level of support Principle 5: Patients want to be as normal as possible Principle 6: Patient confidence in their care is crucial Principle 7: Give patients as much control as possible Principle 8: Patients prize convenience in treatment
  • 46. | DMD Experience Design | April 2009
  • 47. | DMD Experience Design | April 2009
  • 48. | DMD Experience Design | April 2009
  • 49. | DMD Experience Design | April 2009 We have to be really smart stupid people.
  • 50. | DMD Experience Design | April 2009 We have to be curious about the obvious
  • 51. | DMD Experience Design | April 2009 So what have you found out about the silver tsunami?
  • 52. | DMD Experience Design | April 2009 What are OLD people really like?
  • 53. | DMD Experience Design | April 2009 What is too OLD?
  • 54. | DMD Experience Design | April 2009 Do OLD people act like they should?
  • 55. | DMD Experience Design | April 2009 How were your assumptions challenged?