overview of the state ofuse them to build mobility and social technologies and how church ministries can

1. Are you Leveraging the
Mobile Technology to
Revolutionize Your Ministry?
Strategies to engage your community in a digital way
http://letsgetsocialandmobile.com
by Chris Daley

2. Need to Examine Our Approach!
behavior
shifts
Engagement
Technology
model
(r)evolutions
migrations
New
opportunities
for technology
within your
church
© 2012 Forrester Research, Inc. Reproduction Prohibited

3. A day in the life of the web
Life in the Second Decade of the 21st. Century!
Life is now being lived out of the tiny screen!
http://letsgetsocialandmobile.com
by Chris Daley

4. A day in the life of the web
A Snapshot of a Digital Minute
http://letsgetsocialandmobile.com by
Chris Daley

5. A day in the life of the web
Activities of a Digital Minute
http://letsgetsocialandmobile.com
by Chris Daley

6. Will you ride the waves!
or
get swept out to sea?
http://letsgetsocialandmobile.com by
Chris Daley

7. Wanted - New Ministry Paradigm!
If your current ministry
paradigm meeting Anybody
the complexity of this
expectation?
Anytime
How much mindshare
Are you getting each
week? Anywhere
Mid week & Week-end
meetings only
Leaves an engagement Any device
gap!
http://letsgetsocialandmobile.com
by Chris Daley

8. So what are they using these devices to do?
http://letsgetsocialandmobile.com
by Chris Daley

9. Some Key Mega Trend - Moms Go Mobile
• Important Demographic: Moms are more likely than the
general population to own a smartphone (Source eMarketer/ BabyCenter)
• Their usage of the mobile internet skyrocketed between 2009
and 2011
• Two thirds of mothers with a mobile
phone uses the mobile web regularly
(Source: BSM Media/ eMarketer) http://letsgetsocialandmobile.com by
Chris Daley

10. Is your ministry set up to engage the rapidly growing Mobile Users?
http://letsgetsocialandmobile.com
by Chris Daley

11. What is YOUR church’s
Mobility Ministry Index (MMI)?
82% of all Americans never leave home without their mobile
phone.
50% of all Americans sleep with their mobile phone
66% of all searches are done using a mobile phone?
The mobile device is being called “digital appendage”
You are losing all this opportunity if your web presence in not ready for
mobile!
http://letsgetsocialandmobile.com
by Chris Daley

12. So how are You ministering to Joan and her baby?
A bedrock faith experience
Time-based information
A stream of inspiration
Simplify her life
Entertainment
Social interaction
Recognition/VIP Treatment
Location-based information
http://letsgetsocialandmobile.com
by Chris Daley

13. And Matt and his family?
A bedrock faith experience
Time-based information
Give a taste of inspiration
Simplify their lives
Entertainment/Education
Social interaction
Recognition/VIP treatment
Location-based information
http://letsgetsocialandmobile.com
by Chris Daley

14. Sam is wanting to hear from you!
A bedrock faith experience
Time-based information
Give a taste of inspiration
Simplify his life
Entertainment/Education
Social interaction
Recognition/VIP treatment
Location-based information
http://letsgetsocialandmobile.com
by Chris Daley

15. What is Ministry Innovation 2012?
http://letsgetsocialandmobile.com by
Chris Daley

16. Your Ministry Best Assets
 Your Database of “Leads” and “prospects” is your most
valuable asset!
 Engagement them on their terms is crucial
 Connecting via their mobile device is an untapped portal!
 Do not forget those who just have basic landline phones
mobile social
Let’s build a mobile database and make it social!
http://letsgetsocialandmobile.com
by Chris Daley

17. A Sample Web-based Relationship Building System
Facebook
Hub Site
Youtube Mobile
http://letsgetsocialandmobile.com
by Chris Daley

18. A Sample Relationship Nurturing System - The Details
Design & deliver the hub website
Design & deliver the mobile website
Design and deliver the Facebook fan page
Set up a branded YouTube channel
Integrate all the web properties to have a seamless enterprise &
common branding
Set up the text messaging campaign with keyword
Set up the QR code campaign for smartphone and capture analytics
Set up sizzle line for landline prospects
http://letsgetsocialandmobile.com
by Chris Daley

19. Sample the Possibilities
Try both right now and experience what your prospect will see
http://letsgetsocialandmobile.com
by Chris Daley

20. Are You Ready for an Innovation Faith Engagement?
Leadership?Social are the new means of engagement!
Mobile &
The use of the mobile technologies are no longer optional
to gain mind and market share in our communities. Let’s partner and enter
your Transformative era. http://letsgetsocialandmobile.com
by Chris Daley

21. Successful Ministry = Dynamic Relevance
http://letsgetsocialandmobile.com by
Chris Daley

22. Thank You!
Success comes in cans, failure in can'ts.
http://letsgetsocialandmobile.com
by Chris Daley