Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
1. social media for
publishers
Understanding disaggregation,
distribution, social software,
and the way we are moving in
media consumption chris brogan
president
New Marketing Labs
4. landscape what are all the tools and how do they relate?
strategy once you know the goals, what comes next?
actions what do you do first, next, etc?
costs i’m not going to pay a lot for this muffler
q&a i just wanted to keep putting things on this list
(by the way, imperfection
trumps precision now)
5. landscape what are all the tools and how do they relate?
6. landscape we are the most atomized culture ever
33. homebase - blogs rule
outposts - twitter, facebook, where else?
video trailers?
extended content, giveaways
unique experiences - capture them
fish where the fish are
put everything on paper
strategy listening is the new marketing