Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com
Scaling API-first â The story of a global engineering organization
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Social Media for Publishers
1. social media for
publishers
Understanding disaggregation,
distribution, social software,
and the way we are moving in
media consumption chris brogan
president
New Marketing Labs
4. landscape what are all the tools and how do they relate?
strategy once you know the goals, what comes next?
actions what do you do ïŹrst, next, etc?
costs iâm not going to pay a lot for this mufïŹer
q&a i just wanted to keep putting things on this list
(by the way, imperfection
trumps precision now)
5. landscape what are all the tools and how do they relate?
6. landscape we are the most atomized culture ever
33. homebase - blogs rule
outposts - twitter, facebook, where else?
video trailers?
extended content, giveaways
unique experiences - capture them
ïŹsh where the ïŹsh are
put everything on paper
strategy listening is the new marketing