33. a sample strategy
goal: warm up prospective buyers
strategy: home base / outposts / passports
step: build a home base
step: build outposts
step: build passports and presence
step: LISTEN
step: make a distribution chain of “helpful”
34. getting the boss on board
goal: get this through the budget
strategy: bridges and needles
step: align everything with traditional comms
step: find simple needles. NOT common
step: chunk, chunk, chunk (3 mos)
concept: the beauty of pirate ships
50. the most words on any of my slides.
awareness / attention / reputation / trust
be there before the sale
be helpful
be “one of us”
connect, connect, connect
share as much and as often as you can
don’t be afraid to sell ; be afraid to sell impersonally
build cafe-shaped conversations
give your ideas handles
build armies