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Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of  techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008
Topics for Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Our goals for today’s session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
So, what is brainstorming? ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
Programmed thinking versus lateral thinking ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
Where programmed thinking works ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
Where Lateral thinking works ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
Why should I care? ,[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
The first step: Setting the right environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
But that model, in that order, doesn’t work for us ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
We need to ensure that the following occurs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
Preparing yourself and your team:  Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Preparing yourself and your team:  Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Communication with your team:  Results ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Facilitate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Volume and comfort ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Ground rules ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
A simple approach for a three hour Brainstorm (1) ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
A simple approach for a three hour Brainstorm (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Some suggestions before you embark on a brainstorm ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Enhance a brainstorming session by introducing the following lateral thinking concepts ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Reversal ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
SCAMPER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow and Alex Osborn
Random Input ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Roger von Oech
Provocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09

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Brainstorming

  • 1. Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008
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