The rise of social media & customer generated media
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This presentation talk about the rise of social media and how it is affecting our daily lives and, as an consequence of that, how it is affecting the way people do business in the real world. In this presentation I will take 30 minutes to explain to you: What is the social media and how could we participate in its networks not just to protect our brands from "anonymous client reviews but to maintain a profitable relationship with them.
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The rise of social media & customer generated media
- 1. The rise of social media & customer generated media NO LIMITS!
- 2. what is social media ?
- 3. Youtube, flickr, blogger, facebook, tripadvisor ... some 2.0 brand examples
- 4. no
- 5. social media is a conversation. Powered by Youtube, flickr, blogger, facebook, tripadvisor.....
- 6. a conversation between... friends
- 7. a conversation between... colleagues
- 8. a conversation between... customers
- 9. a conversation between... investors
- 10. a conversation between... people
- 11. people love conversations Alexa Rating. Website Daily Reach
- 12. people love conversations Alexa Rating. Website Daily Reach
- 13. to talk about themselves, Facebook
- 15. music, lastfm
- 16. videos, youtube
- 17. pictures, flickr
- 18. products, ciao
- 21. But above all, all these conversations are: connected
- 22. visualizing the social network
- 23. This is a social media revolution the time of passive masses have passed
- 24. unlock the power of your website
- 25. participating in social markets and now what?
- 26. back to the basics
- 27. the Cluetrain Manifesto www.cluetrain.com markets are conversations
- 28. rights and wrongs in conversation Cicero wrote the essay “On Duties” in 44BC. Speak clearly Do not interrupt Be courteus Never lose your temper. Never criticize people behind their backs Deal seriously with serious matters...
- 29. how we can join the conversation ?
- 30. begin by listening If we listen we will learn
- 39. how to participate ?
- 40. take the dialogs one by one
- 41. create a blog
- 47. create your online personality Google Reader Google Alerts Hotel Blog flickr account Hotel corporate website facebook account youtube account Tripadvisor
- 57. example http://www.eurostarsmadridtower.com/ Google Reader Google Alerts Hotel Blog flickr account Hotel corporate website facebook account youtube account Tripadvisor
- 59. what are your next steps?
- 60. listen, look and learn
- 61. start having real conversations
- 62. questions, ideas and further conversation ... Please contact me. Foncho Ramírez-Corzo Search Marketing Specialist foncho.ramirez@bookassist.com