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The rise of social media & customer generated media

                           NO LIMITS!
what is social media ?
Youtube, flickr, blogger, facebook, tripadvisor ...
some 2.0 brand examples
no
social media is a conversation.
Powered by Youtube, flickr, blogger, facebook, tripadvisor.....
a conversation between...




                   friends
a conversation between...




              colleagues
a conversation between...




              customers
a conversation between...




                investors
a conversation between...




             people
people love conversations
Alexa Rating. Website Daily Reach
people love conversations
Alexa Rating. Website Daily Reach
to talk about themselves,
Facebook
their culture,
Wikipedia
music,
lastfm
videos,
youtube
pictures,
flickr
products,
ciao
travels,
travelblog
hotels...
tripadvisor
But above all, all these conversations are:




             connected
visualizing the social network
This is a social media revolution
the time of passive masses have passed
unlock the power of your website
participating in social markets




          and now
           what?
back to the basics
the Cluetrain Manifesto
www.cluetrain.com




                     markets are
                    conversations
rights and wrongs in conversation
Cicero wrote the essay “On Duties” in 44BC.




                                        ...
how we can join the
  conversation ?
begin by listening
If we listen we will learn
Too much information
google reader
url: www.google.com
google reader
url: www.google.es/reader
google alerts
url: www.google.com/alerts
google alerts
url: www.google.com/alerts
google alerts
url: www.google.com/alerts
google reader
url: www.google.com/reader
google reader
url: www.google.com/reader
how to participate ?
take the dialogs one by one
create a blog
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
blogs
www.blogger.com
create your online personality       Google
                                     Reader           Google
                 ...
flckr
www.flickr.com
youtube
www.youtube.com
facebook
www.facebook.com
tripadvisor
www.tripadvisor.com
and many others...
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/
example
http://www.eurostarsmadridtower.com/




                        Google
                        Reader            ...
example
http://www.eurostarsmadridtower.com/
what are your next steps?
listen, look and learn
start having real
 conversations
questions, ideas and further conversation ...
Please contact me.




                     Foncho Ramírez-Corzo
           ...
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The rise of social media & customer generated media

This presentation talk about the rise of social media and how it is affecting our daily lives and, as an consequence of that, how it is affecting the way people do business in the real world. In this presentation I will take 30 minutes to explain to you: What is the social media and how could we participate in its networks not just to protect our brands from "anonymous client reviews but to maintain a profitable relationship with them.

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The rise of social media & customer generated media

  1. The rise of social media & customer generated media NO LIMITS!
  2. what is social media ?
  3. Youtube, flickr, blogger, facebook, tripadvisor ... some 2.0 brand examples
  4. no
  5. social media is a conversation. Powered by Youtube, flickr, blogger, facebook, tripadvisor.....
  6. a conversation between... friends
  7. a conversation between... colleagues
  8. a conversation between... customers
  9. a conversation between... investors
  10. a conversation between... people
  11. people love conversations Alexa Rating. Website Daily Reach
  12. people love conversations Alexa Rating. Website Daily Reach
  13. to talk about themselves, Facebook
  14. their culture, Wikipedia
  15. music, lastfm
  16. videos, youtube
  17. pictures, flickr
  18. products, ciao
  19. travels, travelblog
  20. hotels... tripadvisor
  21. But above all, all these conversations are: connected
  22. visualizing the social network
  23. This is a social media revolution the time of passive masses have passed
  24. unlock the power of your website
  25. participating in social markets and now what?
  26. back to the basics
  27. the Cluetrain Manifesto www.cluetrain.com markets are conversations
  28. rights and wrongs in conversation Cicero wrote the essay “On Duties” in 44BC. Speak clearly Do not interrupt Be courteus Never lose your temper. Never criticize people behind their backs Deal seriously with serious matters...
  29. how we can join the conversation ?
  30. begin by listening If we listen we will learn
  31. Too much information
  32. google reader url: www.google.com
  33. google reader url: www.google.es/reader
  34. google alerts url: www.google.com/alerts
  35. google alerts url: www.google.com/alerts
  36. google alerts url: www.google.com/alerts
  37. google reader url: www.google.com/reader
  38. google reader url: www.google.com/reader
  39. how to participate ?
  40. take the dialogs one by one
  41. create a blog
  42. blogs www.blogger.com
  43. blogs www.blogger.com
  44. blogs www.blogger.com
  45. blogs www.blogger.com
  46. blogs www.blogger.com
  47. create your online personality Google Reader Google Alerts Hotel Blog flickr account Hotel corporate website facebook account youtube account Tripadvisor
  48. flckr www.flickr.com
  49. youtube www.youtube.com
  50. facebook www.facebook.com
  51. tripadvisor www.tripadvisor.com
  52. and many others...
  53. example http://www.eurostarsmadridtower.com/
  54. example http://www.eurostarsmadridtower.com/
  55. example http://www.eurostarsmadridtower.com/
  56. example http://www.eurostarsmadridtower.com/
  57. example http://www.eurostarsmadridtower.com/ Google Reader Google Alerts Hotel Blog flickr account Hotel corporate website facebook account youtube account Tripadvisor
  58. example http://www.eurostarsmadridtower.com/
  59. what are your next steps?
  60. listen, look and learn
  61. start having real conversations
  62. questions, ideas and further conversation ... Please contact me. Foncho Ramírez-Corzo Search Marketing Specialist foncho.ramirez@bookassist.com

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