This presentation talk about the rise of social media and how it is affecting our daily lives and, as an consequence of that, how it is affecting the way people do business in the real world. In this presentation I will take 30 minutes to explain to you: What is the social media and how could we participate in its networks not just to protect our brands from "anonymous client reviews but to maintain a profitable relationship with them.

1. The rise of social media & customer generated media
NO LIMITS!

2. what is social media ?

3. Youtube, flickr, blogger, facebook, tripadvisor ...
some 2.0 brand examples

4. no

5. social media is a conversation.
Powered by Youtube, flickr, blogger, facebook, tripadvisor.....

6. a conversation between...
friends

7. a conversation between...
colleagues

8. a conversation between...
customers

9. a conversation between...
investors

10. a conversation between...
people

11. people love conversations
Alexa Rating. Website Daily Reach

12. people love conversations
Alexa Rating. Website Daily Reach

13. to talk about themselves,
Facebook

14. their culture,
Wikipedia

15. music,
lastfm

16. videos,
youtube

17. pictures,
flickr

18. products,
ciao

19. travels,
travelblog

20. hotels...
tripadvisor

21. But above all, all these conversations are:
connected

22. visualizing the social network

23. This is a social media revolution
the time of passive masses have passed

24. unlock the power of your website

25. participating in social markets
and now
what?

26. back to the basics

27. the Cluetrain Manifesto
www.cluetrain.com
markets are
conversations

28. rights and wrongs in conversation
Cicero wrote the essay “On Duties” in 44BC.
Speak clearly
Do not interrupt
Be courteus
Never lose your temper.
Never criticize people behind their backs
Deal seriously with serious matters...

29. how we can join the
conversation ?

30. begin by listening
If we listen we will learn

31. Too much information

32. google reader
url: www.google.com

33. google reader
url: www.google.es/reader

34. google alerts
url: www.google.com/alerts

35. google alerts
url: www.google.com/alerts

36. google alerts
url: www.google.com/alerts

37. google reader
url: www.google.com/reader

38. google reader
url: www.google.com/reader

39. how to participate ?

40. take the dialogs one by one

41. create a blog

42. blogs
www.blogger.com

43. blogs
www.blogger.com

44. blogs
www.blogger.com

45. blogs
www.blogger.com

46. blogs
www.blogger.com

47. create your online personality Google
Reader Google
Alerts
Hotel Blog
flickr
account Hotel corporate
website facebook
account
youtube
account
Tripadvisor

48. flckr
www.flickr.com

49. youtube
www.youtube.com

50. facebook
www.facebook.com

51. tripadvisor
www.tripadvisor.com

52. and many others...

53. example
http://www.eurostarsmadridtower.com/

54. example
http://www.eurostarsmadridtower.com/

55. example
http://www.eurostarsmadridtower.com/

56. example
http://www.eurostarsmadridtower.com/

57. example
http://www.eurostarsmadridtower.com/
Google
Reader Google
Alerts
Hotel Blog
flickr
account Hotel corporate
website facebook
account
youtube
account
Tripadvisor

58. example
http://www.eurostarsmadridtower.com/

59. what are your next steps?

60. listen, look and learn

61. start having real
conversations

62. questions, ideas and further conversation ...
Please contact me.
Foncho Ramírez-Corzo
Search Marketing Specialist
foncho.ramirez@bookassist.com