5. 30 million registered accounts, 70 million daily page views and 4.5 million unique visitorswww.chinaren.com First Chinese youth online community www.17173.com Leading game portal in China www.focus.cn Real estate information portal
6. Why Changyou? Ability to Build and Extend Product Lifecycle Successful Game Franchise Strong Game Development Capabilities Extensive Marketing Network 4 1 2 3 4
18. In-depth analysis of industry dataAnalysis and Integration Application Game operation team Product development team Feedback-driven game development creates successful game franchises with consistent growth.
19. TLBB – A Successful Online Game Franchise 6 TLBB ranks in the top 3 surpassing both WoW and AION. * Source: www.barchina.net, based on a survey of over 40,000 internet cafes in China
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21. Frequent game updates and release of expansion packs based on game players’ feedback
26. New game style – cartoon-style graphics with selectable 2D, 2.5D and 3D graphic modesEffective marketing strategies Differentiating game features We believe that these are the building blocks for success for DMD.
29. Our games are reviewed and critiqued by 17173.com’s experienced game editors prior to their launch, thereby improving the quality of our games
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31. Why Changyou? Understand game development Respect creativity and quality products Market intelligence and localization support Extensive feedback collection system and game reviews, if required Abundant operation and technical experience Subscription-based to MTX conversion, proprietary anti-hacking and anti-cheating technologies Strong marketing platform and support At least 6 months market warming and US$1.5 million marketing budget during OB 10
![About Changyou Changyou (NASDAQ: CYOU) is a leading online game developer and operator in China, principally focused on MMORPG development and operation. Subsidiary of Sohu.com Limited (NASDAQ: SOHU) Market cap.: US$1.7 billion* FY2009 revenues: US$267.6 million Key operating metrics** Aggregate registered users: 87.40 million Aggregate APA: 2.4 million ARPU: RMB201 2 ,[object Object],** For the quarter ending March 31, 2010. APA refers to active paying accounts. ARPU refers to average revenue per active paying account.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)