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1. The only colours that are
visible are the red which
connotes blood and
violence and this will
suggest to the audience
that the film will be of
the slasher genre. The
lighting is focused on the
wolf mask which gives
the idea that its
concealing something
behind it. In the film we
know masks are used to
conceal their identity so
this is is teasing the
audience and giving them
the impression that the
film is about the fear of
the unknown.
It’s evident that the person is wearing
a mask as we can see that the mask is
made of plastic, and we can see the
eyes through the eye holes. It looks
like a mass produced mask that you
could buy at Halloween time. Masks
are a key aspect to slasher films and
some examples would be Scream,
Friday the 13th and Halloween. They
all use masks to hide their identity and
to conceal themselves from the
victims.
‘His pack versus yours’ gives the
audience the impression that there
will be some sort of fight for
survival between the people in
masks and the people that will
attack. From this we are unaware
of the sub genre as it gives the
impression that it could be slasher,
but also could be house invasion or
a genre along those lines. The word
‘pack’ is also giving the impression
that the fight is going to be animal
like, and will be significantly violent
so is going to appeal to audiences
who have an interest in
gore/violence horror films. The
audience will also get this
impression from the blood on the
mask.
The words ‘You’re Next’ is
addressing the audience and
therefore giving the audience
more involvement in the film.
The words also link into the
slasher genre as it gives the
impression that the film is
going to include a body count
of who dies next, and that it
will include lots of violence
and gore.

2. We can clearly identify a
hand that is a yellow/pale
shade which conveys to the
audience that the hand is of
a dead body and therefore
gives the impression that
this film will be of the
slasher genre. The hand is
holding a phone which from
this we can tell the film is
going to based on that, and
will include some sort of
house invasion or invasion
of privacy. Within the phone
screen we can see a woman
who looks like she is in pain
which gives connotations
that this film will include
violence.
The background of the poster is
a solid black which is concealing
and not giving away much to the
audience. This gives the
impression that in the film we
are going to be shocked with
lots of surprises and will include
a mystery element of the fear of
the unknown. It suggests that
the film will happen at night
time. This is a typical convention
of horror films as the darkness
conceals things and can hide
away anything that doesn’t
want to be seen.
The colour of the title of the
film is red which connotes
blood and violence and
since we have already
recognised the hand as
being attached to a dead
body, this fits in nicely and
represents the slasher
genre. The red also
emphasises the danger and
links in with the word
‘stranger’ as you’re taught
to stay away from strangers
as they are dangerous. So
having the text in red just
emphasises the danger of

3. We can clearly identify that the man
is wearing a mask as we can see his
eyes behind the eye holes and that it
is artificially made (we can see it’s
made of plastic). Masks are key to
slasher horror films as they often are
used to hide their identify and induce
more fear out of their victims. The
mask used in The Purge has a wide
smile which could be seen as quite
creepy, especially when violence is
being committed. It’s quite effective
how the head is positioned so only a
small section of the eye is showing
and is also staring directly into the
camera and this will therefore
influence more fear in the audience.
‘One night a year, all crime is
legal’. This will influence fright
and panic in the audience and
the victims in the film as we are
socialised into trusting the
government to take care of us as
a society through emergency
services like the police and
ambulance. So to have a film
based on something we put our
faith into completely crumble
could be seen as terrifying to
some people.
The background of this poster is
hard to make out and therefore
concealing what is behind him,
putting direct focus on to the
man in the mask. Concealing
the background is a key element
in horror film posters as 1) it
draws more attention and focus
to the villain figure who we’re
supposed to fear and 2) it gives
us an idea of the film genre and
we can identify this as slasher.
Having the background
concealed makes the film seem
like we’re going to fear the
unknown and we’re not going
to know what is going to
happen. This in effect will make
us feel like we’re feeling the
victims panic and fear along
with them.