1. Chloe Whittle
Market Research
For my market research I have conducted a survey in which I asked different people about
my chosen genre of film. I found out a great deal about people’s opinions of zombie horror
and it has now given me more information into what to include in my film and what the
audience expects to see.
For my first question I asked for the age of person to define what age range watch zombie
horror more. Most the people who answered the questionnaire were 17-18, which suggests
to me that most these people are in some form of education.
For my second question I want to know if people enjoyed zombie films. I did this by giving
them different options on how much they liked zombie films from love-dislike, I also gave
people the option of never watched just in case people had never watched a zombie film.

2. Chloe Whittle
From my results
I have found out
that most
people like
zombie films or
think it’s okay.
This has also
proved that my
age range of
people do tend
to enjoy zombie
films.
Now I’ve found out what people think about zombie films I needed to find out more
information on what people to expect to see in zombie films. For next question gives people
the option of selecting certain things or items they expect to see in a zombie film. From my
results most people expect to see blood, gore, weapons or for the make up to be well
presented. Each one of the options people have chosen I will certainly feature in my film
because its what people expect to see and its part of the codes and conventions of a zombie
film.

3. Chloe Whittle
I wanted to develop further in the prosthetics of a zombie film and wanted to know if
people thought the makeup and special effects where important. From my survey I can tell
all the people that took part do think that make up and special effects are a massive
important feature to a zombie film and therefore I will have to make mine very good in

4. Chloe Whittle
order to make my short film work.
I also wanted to know peoples favourite choice of zombie films and TV shows. I included TV
shows because of the fact that the Walking Dead has become a very successful and popular
zombie TV show. Looking at the results we can see that Shaun of the dead is the most
popular choice. This tells me that zombie films and TV shows don’t always have to be
serious but they also can be funny which is also proven with the success of Shaun of the
dead.

5. Chloe Whittle
From one of my earlier questions I found out that people expect to see weapons in zombie
films so therefor I wanted to know what kind of weapons people would expect to see.
Surprisingly to me the most selected choice was a basketball bat, however looking further
into it in Shaun of the dead his main weapon of choice was baseball bat so this might
theories why people choice this as the most popular weapon.
For my final question I wanted to what people thought of different zombie films/TV shows
and the style. From my research I can see that people have the majority of the same
opinions about the choices I choose. No body rated the choices as rubbish so therefore once
again the zombie theme must be enjoyable to people. One of the highest rating films in my
survey is 28 days later which averaged at about a 5. Shaun of the dead came at a close
second with dawn of the dead and world war Z. Each one of these films have their different
ways in which they portray a zombie apocalypses.

6. Chloe Whittle