The document provides information on the Viva Waitakere Festival, an annual festival celebrating the culture of Waitakere, New Zealand. It details the festival's growth over its first two years in 2010 and 2011, with attendance doubling and social media engagement increasing significantly. The festival showcases local music, food, businesses and community initiatives. It has received national media coverage and support from local community leaders and musicians who see it as representing the future of Waitakere culture.

1. VIVA WAITAKERE FESTIVAL 2012SPONSORSHIP PRESENTATION
8 DECEMBER 2011
FROM THE WEST TO THE REST

2. IN TWO SHORT YEARS, RECOGNISED AS THE ANNUAL
FESTIVAL FOR THE WEST 2010 2011
AUTHENTICALLY GRASS ROOTS AND LOCAL CREATIVE ENGAGEMENT IN LOCAL IDEALS
RISING FROM THE ASHES OF THE FORMER CITY ATTRACTING A FRESH NEW BREED OF
TAPPING INTO DEEP COMMUNITY PRIDE WAITAKERE LOCALISTS

3. GROWING IN BOTH NUMBERS AND REPUTATION
20 000
attendance facebook likes
5000
facebook rsvps
15 000
10 000 1000
5000 500
2000 200
2010 2011 2012* 2013* 2014* 2010 2011 2012* 2013* 2014*
* projected * projected
ATTENDANCE DOUBLED IN 2011 FACEBOOK CAMPAIGN EARNED MEDIA
AND WITH SIGNIFICANTLY MORE LEAD TRIPLED THE ‘LIKES’ AND ACHIEVED OVER 2 YEARS WE HAVE DEVELOPED
TIME AND RESOURCE, WE ARE SURE IT 4X THE RSVPS TO THE EVENT IN 2011 STRONG RELATIONSHIPS WITH THE
WILL GROW EXPONENTIALLY IN 2012 THROUGH A STRONG BRAND AND MEDIA; RESULTING IN NATIONAL NEWS
GREAT REPUTATION ARTICLES AND NUMEROUS RADIO
INTERVIEWS AND PLUGS

4. SHOWCASING THE BEST
MUSIC AND CULTURE FOOD AND BUSINESS ORGS AND INITIATIVES
IMMENSE TALENT BURSTING ONTO THE SCENE ARTISAN VALUES AND ICONIC LOCAL AT ITS SHOWCASING THE LOCAL INITIATIVES WE LOVE
INCLUDING RUBY FROST, THE VIETNAM WAR, WORLD-CLASS BEST THAT MAKE US AN ECO CITY
LISA CRAWLEY + ARTISAN GUNS
...AND A DEEP PASSION FOR THE WEST
AND WHAT IT MEANS

5. PIONEERING MUSIC + ACTION
THE COMBINATION THAT MAKES VIVA WAITAKERE UNIQUE
AND ATTRACTS A YOUNG, TRENDY AUDIENCE TO ENGAGE AND ACT IN THE LOCAL

6. MAKING THE NATIONAL NEWS
BY TAKING THE WEST TO THE REST
“I started putting the message out there
that we were going to do it, and it turned “Viva Waitakere is set to pioneer a new
into something much bigger because there kind of festival - one that combines music
was so much passion about the West” and action”
IN 2010 AND 2011
AND MAKING THE FESTIVAL ABOUT SOMETHING MUCH BIGGER THAN WAITAKERE
BEING SOMETHING TRULY INNOVATIVE AND OF ITS TIME
LIFTING THE BAR FOR WHAT A COMMUNITY FESTIVAL CAN BE

7. WE NOW HAVE THE FOUNDATIONS AND FORMULA FOR
VIVA WAITAKERE TO CEMENT ITS PLACE IN THE CULTURAL
CALENDAR IN 2012 WITH SUPPORT FROM:
COMMUNITY MUSIC INDUSTRY
“I’m going to write to the Local Boards “Viva Waitakere was the best festival we have ever
tomorrow and tell them 2012 is a must for played at. It had an amazing, friendly atmosphere
funding” and crowd was one of the most ‘up for it’ and fun
- Bobbie Carroll we’ve had in a while!”
Passionate Piha Localist and Owner of Black Sands Lodge - Ruby Frost
International Award-Winning Musician
OUR LEADERS Owner Operator The Rock Factory
“This is yours to own now Waitakere. This festival
represents the future of the West”
- Bob Harvey
Festival Champion - Former Waitakere Mayor & Eco City Founder
“I was so sad when the festival ended. It was the
Festival Champion - Deputy Mayor of Auckland
perfect Sunday”
- Silke Hartung
Musician and bFM Radio personality
Kiwi FM Host