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Veggie Wars Concept
- 1. B&L Productions Presents: Veggie Wars A 5-day battle to save yourself A Conceptual Design by Lily Cheng & Ben Olmsted VS EM US TH THE DESIGN CHALLENGE: to flex people’s veggie eating muscles
- 2. persuasive purpose To influence students on a major college campus to create a stronger habit of eating vegetables each day. industrial design Video posted by Veggie Wars Watch to play Veggie Wars!
- 3. -Users- College students who ☑ have adequate ability to eat vegetables (e.g. eat in dining halls) ☑ use facebook daily ☑ carry mobile devices ☑ can use a fork ☑ likes to have fun!
- 4. Go to class, etc Get reminder Watch video Stab Veggies w/ FORK Leave comment (hot trigger) “ME vs Veggie Score: 1 - 0” PLAY to WIN ! @ lunch/dinner Hot!
- 5. prototype
- 6. Features Video Prompt The Veggies Must Pay! To Humans? HA! the Slaughter! pitiful. Text Reminder Survey Fork: Stab a Veggie. Take a pic. User Interactions Me 1, Veggies 0
- 7. theoretical justifications The fork becomes a hot trigger. Always present at meal time. Awesome. In group-out group dynamics More likely to perform for “teammates” Intrinsic social rewards H ot! Contribution to team Recognition Recruits Pledge up front More likely to follow through
- 8. user testing Worry: children might eat too many vegetables. Strange to have antagonistic relationship to food.
- 9. shortcomings ✦ is it simple enough? ✦ too corny? not corny enough? ✦ Facebook & MSM - too much? ✦ Fork as hot trigger - too generic? ✦ lasting effects?
- 10. Possible Expansion More Game Mechanics Weapon Upgrades External Scoreboard/Leaderboard Anti-Veggie Squads
- 11. Next Steps build a working prototype test with more users refine game mechanics also, learn humor... Har Har...
- 12. Thanks! Let us know what you think of Veggie Wars Comments welcome! Please contact Lily with any questions at: veggiewars@gmail.com habits.stanford.edu