产品研发设计 优秀作品2-maxwash

2. TOURISM PRODUCTS
ON EXPRESS HOTEL
MaxWash

3. MAXWASH
AugustSenger

4. CATALOGUE
PRAT 1 Market Research
Journey Map
Sketching
PRAT 2 Data Analysis
PRAT 3 Product Rendering

5. TOURISM PRODUCTS
PRAT 1 Market Research
ON EXPRESS HOTEL

6. BRAINSTORMING
To find out the target problem

7. KEY WORDS
Shortcut
Portable
Tool
Laundry
Weather
Storage
Healthy
Food
Safety

8. KEY WORDS EXPLANATION
Shortcut
Portable
Tool It is a stand-alone product, you can
use it to change the way an act
Easy to use, fast, light material
Target user's mind

9. EXPRESS HOTEL FACILITIES
hair dryerwash basinBasic bed and wall

10. 1.
2. 3.
1.
2.
3.
DIVERGENT CASE

11. TARGET USERS
Traveller who stayed in express hotel
Normal familyThe low-end business peopleStudent

12. Check Inn
Express
Traveller
CULTURALSOCIAL
EMOTIONAL COGNITIVE PHYSICAL
Simple clothes
and underwear
can be washed
Laundry is not
enough space,
there is no place
to dry clothes
not happy
People lack the
economic
capacity
Unable to express
laundry and
express dry
clothes
Spend less
travel, hotel
equipment is
not complete
TARGET USERS ANALYSIS

13. last travel date
occupation :
age :
sex
Independent travel experience ample 3 regular 1-3 none 0
If you know it is rainy day will you bring the umbrella(if it is inconvenient?) yes not
Duration of the trip short 3-5days medium 5 7days long 7-9days
Will the suitcase always been stuffed
Will you take the enough quantities of under wear yes not
Do you think which is right convenient travel or decent travel ?
Do you think bring travel need as much as possible is right ? yes not reason.
Will you wash your clothes during travel? frequency yes erveryday yes sometime no
If the clothes is not dry enough, what will you do when you need to be next destination
If the hotel provide laundry service, whether you will use yes no reason
QUESTIONNAIRE

14. QUESTIONNAIRE

15. 15%
12%
13%
27%
5%
28%
7%
8%
10%
11%
29%
35%
QUESTIONNAIRE
Stay period
Size of suitcase
Quantities of clothes
Usage of hotel service
Wash or not
Time of travel
Stay period
Usage of
hotel service
Quantities of clothes
Wash or not
Time of travel
Size of suitcase
M F

16. JOURNEY MAP
James&Jane

24. TOURISM PRODUCTS
PRAT 2 Data Analysis
ON EXPRESS HOTEL

26. problems insight principles opportuneties
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27. JOURNEY MAP
James&Jane
With MaxWash

33. With MaxWash
SKETCHING

49. DESIGN CONCEPT
Maxwash: shape like corrugated paper, it can be
easily folded with silica gel material.rope hide in
the left board and insert it into the right board
which can solve the hanging problem.
lOGO : shape like water drop, abbreviation of
Maxwash :MW. Water represent clean,and pure.
the basic element of washing.

50. TOURISM PRODUCTS
PRAT 3 Product Rendering
ON EXPRESS HOTEL

62. TOURISM PRODUCTS
12/11/2015
AUGUST&SENGER