This document discusses Salesforce APIs and integration options. It provides an overview of Salesforce's API ecosystem including REST and SOAP APIs, Apex integration services, and tools for working with APIs. It also covers topics like identity/authorization, SOQL/SOSL, declarative customization, and Salesforce Connect for integrating external data. The document demonstrates REST APIs, Salesforce Connect, and building an integration using Apex callouts. It concludes with a roundup of additional topics like Streaming API and Lightning Out.

1. The Power of Salesforce APIs
World Tour Developer Talk
pchittum@salesforce.com
@pchittum
Peter Chittum
Director, Developer Evangelism

2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
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of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
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service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Intro and Overview
Integration Dependencies
Data and CRUD APIs
Salesforce Connect
Apex Integration Services
Roundup of Other Integration Topics

4. Who Are You?
Experience with integration and use of APIs
New(ish) to Salesforce

5. Intro and Overview

6. What Makes a Platform…

7. …a Platform?
APIs

8. Comprehensive APIs, Toolkits, and Support of Standards
Web Service
Endpoint
Web Service
Endpoint
Apex
WS/REST
Outbound
Messaging
Business Logic
Bulk API
Odata
(Salesforce
Connect)
Streaming API
Topic/Channel
CRUD
(SOAP/REST)
Data
Extnernal Object
Bayeux
Client
Applications, Devices, Middleware
Java SDK Ruby gem PHP Toolkit Mobile SDK
3rd Party
Adapters
Apex
Callouts

9. Versioned (v38.0 currently)
3 Major Releases per Year
Standard Architectural Patterns
Automatic API Generation
Salesforce API Implementation

10. Workbench
CLI Tools
Postman
cURL
Tools for working with the API

11. Integration Dependencies

12. Identity and Authorization
Security
SOQL/SOSL
APEX
Declarative Customization
It helps to know a few things about the platform.

13. Identity:
User, Profile, License
Authorization:
Typically OAuth

14. User Profile
Sharing Model
Security
Broker__c
Name Phone__c Email__c Title__c
Caroline King +1-612-554-
8532
cking@brokers.com Territory
Manager
Alistair Krei +1-415-467-
8890
akrei@brokers.com Real Estate
Agent
Rajesh Hamal +1-213-355-
2241
rhamal@brokers.co
m
Property
Broker
Wei Tong +1-206-888-
4320
wtong@brokers.com Real Estate
Agent
Profile (Configuration)
Sharing
(Dynamic)
Entity
Field
Row

15. Query and Search
//SOQL – Salesforce Object Query Language
SELECT Id, Name, Title__c, Beds__c Broker__r.Name
FROM Property__c
WHERE Beds__c >= 3
//SOSL - Salesforce Object Search Language
FIND {GU19*} RETURNING Account, Property__c
//Parameterized Search API
/parameterizedSearch?q=bungalow&in=ALL&sobject=Property__c

16. Apex Code
Declarative Logic
Customization

17. Data and CRUD APIs

18. Clients
Applications and Services
Rest API
SOAP API

19. API Endpoints
Automatically created with new entities/objects
Account
Property__c
/SObjects/Account
/SObjects/Account/describe
/query?q=SELECT+Name,Type+FROM+Account
...
/SObjects/Property__c
/SObjects/Property__c/describe
/query?q=SELECT+Name,Type__c+FROM+Property__c
...

20. DEMO: Rest API

21. Salesforce Connect

22. OData 2.0/4.0 or Custom Apex External data as
Salesforce entity
Sync schema from system of record
No data duplication
Data mastered at system of record
Salesforce Connect

23. Architecture
Simple Integration

24. Demo: Salesforce Connect

25. Apex Integration Services

26. Apex Callout
Salesforce request to external system
HttpRequest req = new HttpRequest();
req.setEndpoint(url);
req.setMethod(method);
req.setBody(body);
Http http = new Http();
HttpResponse resp = http.send(req);
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27. Apex Rest Endpoint
Custom API in Salesforce
@RestResource(urlMapping='/propertyhub/*')
global class PropertiesService {
@HttpGet
global static List<Property__c> getNearbyProperties(){
List<Property__c> retProps = new List<Property__c>();
RestRequest req = RestContext.request;
RestResponse resp = RestContext.response;
...
return retProps;
}
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28. Demo: Slack Integration Using Apex

29. Roundup of Other Integration Topics

30. Streaming API
Pub/sub API to push events using long polling
Can be replayed for 24 hours

31. Lightning Out
Salesforce UI in any web container

32. Questions?

36. Thank Y u