Email Marketing
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You will come to know how mail marketing works and how we deliver results via our campaigns.
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Email Marketing
- 2. • Email marketing is directly marketing a commercial message to a group of people using email. • In its broadest sense, every email sent to a potential or current customer could be considered email marketing. • Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
- 3. Types of email marketing Transactional emails • Transactional emails are usually triggered based on a customer’s action with a company. • The primary purpose of a transactional email is to convey information regarding the action that triggered it. • Transactional emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to sell products or services.
- 4. Direct Mail • Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). • Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.
- 5. Effectiveness of Email Marketing
- 6. Email Marketing Strength • We give you access to their private protected space • Larger influence on long-term relationships and immediate sales. • When it is done correctly, email marketing can be extremely powerful and effective technique. • Provide a highly targeted and personalized communications that bolsters your brand and built lasting relationships with your prospects • We do design tweaks which helps you in getting good response. • We do tweaks in subject lines and avoid spam problem. • We execute campaign at the right time to the users who are online. • We provide service of hosting Landing page on our server which helps in lead capturing on real time basis. • We provide complete tracking of campaigns. • We know how to match your ROI.
- 7. Characteristics for E-mail Marketing
- 8. Design plays a vital role in attracting client. .
- 9. • Biggest Hurdle - unfortunate problem on the Internet • We Suggest avoiding spam words in subject lines and Using Brand sender name. • Spam Words - Free, Discount Using% sign, Using Special characters @ ! # $ etc. • Don’t Worry:- • Our campaign results in low spam rate. • We execute campaigns on opt-in user base. • We take all major steps to avoid spam problem.
- 10. • 1. Your subject line should reflect the email content • The best subject lines tell what is inside. Simply tell your readers what they will read so they can decide whether it’s worth their time. • 2. Introduce yourself • The most convincing thing about an email message should be that it’s from you. From the very beginning your recipient must know that you are a trusted source. • 3. Be visually different • Make your subject stand out visually, for example trying square brackets, [New Blog Post] Writing Effective Email Subject Lines. • 4. The shorter the better • Try to compress the basis into the most powerful promise possible. • 5. And last one • Test your subject lines so you can repeat what works best
- 11. Some catchy Subject Lines which has given boost to campaign campaign. • For E-commerce – – We’ve got you covered from head to toe – Temperatures Fall, Style Rises – Extended for a day! Get Free shipping through Friday – Save 10% on your next order – Can you afford to ignore this
- 12. Subject lines do play a role in delivering mails to INBOX. Few examples on right. BFSI • Get personal loan without guarantor • Get Rs. 3lac heath cover at 309pm • Expertise you need. Service you deserve! • It’s more than a name. It’s a promise. • Travel • Order by {Date}, Holiday delivery guaranteed • Fun-filled vacations starts at Rs…. Only • Enjoy 7n/8d vacations at easy EMIs, with {Brand Name}
- 13. UserBase • Over 90million users covering whole India. • All opt-in with user preference details. • Data segregation : Industry wise, sector wise, Online buyer, Credit card holders, HNI, working professionals, Frequent flyers, etc.