How to Drive Relevant Traffic to Your Web Site - Seminar on 5/15 to the HIA group in NY by Amir Chitayat and Brian Cooper from OpenMoves. Slide also has a link to a free instant SEO audit @HIA_LI , @OpenMoves
5. Why is Search Important?
• 89% of people search before making any purchase decision
• 75% of searchers never scroll past the first page of Google
• 93% of all Internet traffic comes from a search engines
20. • In terms of search, bigger than Bing, Yahoo,
Ask, AOL combined
• 6 Billion hours of video viewed per month
• How good is your YouTube channel?
• How many Videos do you have?
• SEO Videos: KW, Transcript,
• Embed the YouTube video on your website
(better than uploading it directly to your
website)
YouTube 2nd Largest Search Engine!
24. SEO Summary‐ Get Found Organically
• Target the right keywords
• Make it easy for users and SERPS to understand your site
• Local focus when appropriate
• Develop engaging content, with blogging, video, social
media, and linking
• Plan for mobile
• Have patience – SEO is a lifestyle
40. Appendix ‐ Search Tools
• Keywords: Discovery, planning, tracking
– Google AdWords Keyword Planner
– Google (and Bing) Webmaster Tools
– Other platforms, like Moz.com, Searchlight
• Links
– MajesticSEO http://www.majesticseo.com/
– Open Site Explorer (from Moz) http://www.opensiteexplorer.org/
– Other platforms
• WordPress Plugins
– http://yoast.com/wordpress/
– free version of SEO plugin is great from Chrome or Firefox
• Screaming Frog
– http://www.screamingfrog.co.uk/seo‐spider/
– Spider software – fantastic, powerful! ($160)