The document discusses rebranding efforts for a village called Royal Park. It presents four brand scenario concepts - focusing on diversity, global connectivity, a mosaic of different elements coming together, and being globally connected while knowing one's location. Design concepts are then shown for a new logo, color scheme, and applying the branding approach to a school within the village. The goal is to develop a cohesive brand identity for Royal Park that conveys themes of diversity and internationalism.
2. YOUR BRAND NEW APPEARANCE FWDBrands
CONTENTS
1. PROJECT OVERVIEW
2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW
3. FINAL BRAND APPEARANCE
3. YOUR BRAND NEW APPEARANCE FWDBrands
CONTENTS
1. PROJECT OVERVIEW
2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW
3. FINAL BRAND APPEARANCE
4. YOUR BRAND NEW APPEARANCE FWDBrands
PROJECT TASK: REBRAND ROYAL PARK
5. YOUR BRAND NEW APPEARANCE FWDBrands
STRATEGY ONE STRATEGY TWO
DEVELOP
A NEW VILLAGE BRAND
WITH THE RELEVANT
POSITIONING
- REPLACE STONEPAY
- COMMUNICATE
CHANGES FOR THE
BETTER WITH A NEW
MANAGING COMPANY
BRAND
PROJECT TASK: REBRAND ROYAL PARK
6. YOUR BRAND NEW APPEARANCE FWDBrands
STRATEGY ONE STRATEGY TWO
DEVELOP
A NEW VILLAGE BRAND
WITH THE RELEVANT
POSITIONING
- REPLACE STONEPAY
- COMMUNICATE
CHANGES FOR THE
BETTER WITH A NEW
MANAGING COMPANY
BRAND
9. YOUR BRAND NEW APPEARANCE FWDBrands
BAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Positioning
10. YOUR BRAND NEW APPEARANCE FWDBrands
BAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Positioning
11. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
12. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
13. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
14. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
15. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
16. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
17. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
18. YOUR BRAND NEW APPEARANCE FWDBrands
CONTENTS
1. PROJECT OVERVIEW
2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW
3. FINAL BRAND APPEARANCE
19. Globally connected
Developed
infrastructure:
international school &
nursery, transport
accessibility,
communications
Location: close to Baku,
suburban life-style
near city-center
Smart Living
Smart investment: area is included
in city development plan, subway
station and highway in 5 years
Friendly
Open-minded
World wide scale
Emotional Benefits Rational Benefits
Family oriented
International service
standards
BAKU INTERNATIONAL VILLAGE
BRAND POSITIONING
21. Expats
Usual place to live.
Comfortable and habitual life, feel home
and safe.
Locals
A prestigious place
to live. Self-respect and global connection.
Status.
BAKU INTERNATIONAL VILLAGE
BRAND SCENARIOS
23. Benchmark
International City’s multicultural
population translates into a
multifaceted community where
diversity is no hindrance to harmony,
where being yourself is the best
fashion statement, and where
strangers are merely friends you
BRAND SCENARIO 1
24. LIVING AND WORKING
INTERNATIONALLY WE GET USE
TO CERTAIN STANDARDS
OF SERVICE AND COMMUNICATION
WE FIND EVERYWHERE WE GO
BRAND SCENARIO 1
25. BRAND SCENARIO 1
ME AND MY FAMILY
GET USE TO THE IDEA OF DIVERSITY
WE MEET IN DUBAI, SHANGHAI OR
BAKU
53. WE CAN ILLUSTRATE THAT WE
BELONG TOGETHER WITH A
CONSTELLATION
BRAND SCENARIO 3
54. BRAND SCENARIO 3
WE CAN ILLUSTRATE THAT WE
BELONG TOGETHER WITH A
CONSTELLATION, WHERE EVERY STAR
IS ON A SAME LEVEL
55. LIVING AND WORKING
INTERNATIONALLY WE GET USE
TO CERTAIN STANDARDS
OF SERVICE AND COMMUNICATION
WE FIND EVERYWHERE WE GO
BRAND SCENARIO 3
WE CAN ILLUSTRATE THAT WE
BELONG TOGETHER WITH A
CONSTELLATION, WHERE EVERY STAR
IS ON A SAME LEVEL AND
BAKU IS ONE OF THE STARS
70. YOUR BRAND NEW APPEARANCE FWDBrands
CONTENTS
1. PROJECT OVERVIEW
2. BRAND SCENARIOS AND DESIGN CONCEPTS OVERVIEW
3. FINAL BRAND APPEARANCE
71. YOUR BRAND NEW APPEARANCE FWDBrandsPROBLEMS TO BE SOLVED
FLAGS’ ELEMENTS DISTORTION
NOT A VERY
SOPHISTICATED ORNAMENT
NOT A VERY
SOPHISTICATED FORM
72. YOUR BRAND NEW APPEARANCE FWDBrandsSOLUTION
FROM A FLAG TO SEVERAL FLAG RELATED ELEMENTS AND MORE COMPLEX ALGORITHM
94. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
95. YOUR BRAND NEW APPEARANCE FWDBrands
Expats LocalsBAKU INTERNATIONAL VILLAGE
DIVERSITY GLOBAL STATUSPERSONAL INTERNATIONAL
MOSAIK ULDUZ ULUS ONE SKY
Final Refinement
Refinement
Names
Design
Routes
Scenarios
Insight
Positioning
96. YOUR BRAND NEW APPEARANCE FWDBrands
TISA IS ONE OF THE MAIN COMPETITIVE ADVANTAGES OF BAKU
INTERNATIONAL VILLAGE. LET’S INLINE THE SCHOOL BRAND WITH OUR
IDEA OF DIVERSITY ON ONE HAND AND SHOW OUR SOCIAL
RESPONSIBILITY ON ANOTHER.
97. YOUR BRAND NEW APPEARANCE FWDBrands
TO ILLUSTRATE DIVERSITY WE’VE CREATED A MODERN PATTERN
BASED ON TRADITIONAL KUFIC ORNAMENT TECHNIC...
98. YOUR BRAND NEW APPEARANCE FWDBrands
...AND AN IDENTITY WHICH IS VERY FLEXIBLE IN IMPLEMENTATION
BUT STILL VERY POWERFULLY COMMUNICATING
OUR BRAND IDEA