1. TUSWDK – New Media
The ESPN of Video Games
Chi-Shiang “Calvin” Jan
17 / FEB / 2014

2. "It’s always weird when I try and explain to people what I do
for a living, I sit around all day playing video games and
talking rubbish and people pay to follow along."
- Tim “Spamfish” Mines, Twitch streamer

3. •2007 – Twitch.TV, A niche channel under Justin.TV
•2010 – Twitch, A stand-alone company

4. • Pay per impression ads
• Fee from subscribed accounts
• Fee from Ad-free accounts

6. • 32 Million total viewers
• 8.5 Million Max concurrent viewers

7. 12,000,000
Prize Money
10,000,000
800
Tournaments
600
8,000,000
6,000,000
400
4,000,000
200
2,000,000
0
0
2000200120022003200420052006200720082009201020112012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
“Watching live games instantly is one of the most important elements of a world-class sports
experience, Twitch brings the action to players across the world.”
- Dustin Beck, vice president of e-Sports at Riot Games

8. • Twitch – ended 2013 with 45 million unique monthly viewers, on
average, 106 minutes of video a day
% of U.S Peak Internet Traffic
35
30
25
20
15
10
5
0
32
22
4.3
1.8 1.7 1.5 1.3 1.2 0.5 0.4

9. • Adopt Intel’s Quick Sync technology to optimize streaming quality
• Partnership with next generation consoles of Microsoft / Sony
• https://www.youtube.com/watch?v=qdNHhQDVB9c