As a part of writing position papers and Marketing Insights for a book, I'm sharing the Questionnaire on Digital Marketing for CXOs (CEO, CFO, CMO and CTO) and Business Leaders with an ardent request to share their insight to help me understand the bigger picture, market application and trends.

1. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh
chirantan.ghosh@gmail.com | http://www.linkedin.com/in/cghosh Page 1
Feel free to add your perspective on the following general attributes:
- Three major perspectives/trends that you would like to uphold in content/digital marketing space
- One thought leadership point of view from yourself or your organization, that CXOs should be aware of
- Opportunities for MNCs to contribute in the evolving Digital Advertisement/Content Value Chain
Q1. What are the success factors of your Digital Marketing Strategy? Does unified marketing* appeal to you – if so, why?
*Unified marketing approach to CXOs (CMO, CFO, and CEO) provides bird’s eye visibility on all costs and return matrix (ROI and Cost Per Development)
Q2. What do you perceive are the major challenges for Enterprise Digital Marketing (B2B + B2C)? Suggestions and/or roadmaps?
Q3. What are the major challenges for your Digital Marketing practice? How do you intent to overcome them?
Q4. What new products, services, tends do you want to see in Digital Marketing? Is your company taking any measures for the same?
Q5. Since Jan 2012 how much time and effort has your company spend in Digital Media?
Man Hours/ Salary Procurement/Services Agency Advertisement ROI
Search Engine Optimization (SEO)
On Page
Offpage
Strategy
Analysis
Additional Effort(If any, please fill in)
Search Engine Marketing (SEM)
Advertisement
Blog Initiatives
Content Marketing
Analytics + Listening to TG voice & trends
Additional Effort(If any, please fill in)
Social Networking
Facebook
Twitter
Linkedin
YouTube
Scribd
SlideShare
Google+
Yammer

2. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh
chirantan.ghosh@gmail.com | http://www.linkedin.com/in/cghosh Page 2
Pinterest
Additional Effort(If any, please fill in)
Electronic Direct Marketing (eDM)
Promotional Emails
Invitations
Wifi Push
Newsletters
Surveys
Additional Effort(If any, please fill in)
Online Events
Webinars
Workshops
Wecasts
Live streaming +Hangouts
Virtual Tradeshows
Additional Effort(If any, please fill in)
Mobile devices
Apps
Responsive adaptation
Gamification
API and Plugins
Additional Effort(If any, please fill in)
Content Creation
Articles
Videos
Infographics
Banners
White Papers
Online Collateral
Additional Effort(If any, please fill in)
Content Management
Editorial + Content Management System
Content Distribution Network + Syndication

3. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh
chirantan.ghosh@gmail.com | http://www.linkedin.com/in/cghosh Page 3
RSS +MRSS, Mashup Distribution + Integration
Alliance+ Associations
Data Mining
Big Data integration
Additional Effort(If any, please fill in)
Example of Digital Analytics Gathering Insights from Consumers’ Social Halo:

4. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh
chirantan.ghosh@gmail.com | http://www.linkedin.com/in/cghosh Page 4
About the Author:
Chirantan is a senior Marketing-Communications executive with a Branding Advertisement background, instrumental in driving
awareness and shaping the reputation of the esteemed companies like Capgemini, Google, Publicis, Sony and Tata Consultancy Services
Ltd. Collaborated as a member of the management team, advising the CXOs and SVPs on Marketing, Internal and External
Communication issues. Have developed brand positioning (product marketing, corporate identities) messaging and worldwide
advertisement/PR campaigns for clients, in Print and Digital media.
Chirantan heads Communication and Digital Marketing for a global strategic business unit of Tata Consultancy Services (TCS). Earlier he
was CMO of JIS Group and DMS of Purina-Del Monte’s social networking platform Zootoo.com. He also spear-headed creation/pilot of
Capgemini’s Offshore Marketing-Communication Center of Excellence in India. Chirantan’s core competency revolves around Marketing Strategy, Branding and
Digital Media (Web 2.0 technologies, App development, SEO, SEM, Social networking, Portal management and Digital Syndication) Implementation along with
traditional strong written (Internal and External Communications) and verbal communications for global IT/Consulting MNCs. He specializes in
restructuring/redesigning Branding, Corporate Communications for effective marketing with an experience of 16+ years in publishing, multimedia and graphic
design. Prior to joining CapGemini, Ghosh was the Web Director for PW Media & Music, a Sony-BMG Affiliate Company. He started his career in the agency
world’s global Top 3, Publicis as Sr. Digital Media Accounts Executive and moved progressively through Media -Entertainment industry into the “Big 4”
Consulting space.
Chirantan attended Norendrapur Ramkrishna Mission Vidyalaya as his high school in Kolkata, India. He spent his college life in New York being educated in New
York Institute of Technology and New York University. Ghosh is credited for two Industrial Patents on SEO and Search Marketing, presently utilized by two blue
chip companies.