This document provides an overview of several theoretical traditions in sociocultural communication studies. It discusses micro and macro communication, and how social interaction produces and reproduces culture. Key traditions covered include ethnomethodology, symbolic interactionism, social constructionism, and structuration theory. Communication is framed as a symbolic process that constructs social reality and patterns of interaction through the production and reproduction of shared cultural meanings.

1. PasCom 01
Communication course
By: Doydoy, Charles Francis
Chiquillo, Michael Ray Angelou

2. Social
interaction cultural

3. Social
interaction
MICRO
COMMUNICATION
and
MACRO
COMMUNICATION

4. This tradition main concern is the
interaction between micro communication
practices and macro communication
practices.

5. Social
interaction
reality is constructed
through a process of
communicating in
groups, society, and
cultures.

6. cultural
Based on the
premise that when
people
communicate they
produce and
reproduce culture.

7. According to Kim Dong-ho
Cultural enrichment can make individuals
both the producers and consumers of
culture.
Chairman of the Presidential Committee on Cultural Enrichment
RESULT.
People come to have culture and the arts of
living.

8. Socio cultural
Reality constructs our
culture
Interaction constructs our
reality

9. producing and
reproducing of culture
through social
communication.

10. (Adams, 2005, p. 182)
- "the synergistic emergence of social
interaction, social cognition, pragmatics
(verbal and nonverbal), and receptive and
expressive language processing"

11. Communication in these traditions is
typically theorized as a symbolic process
that produces and reproduces shared
sociocultural patterns
COMMUNICATION

12. Sociocultural focuses on patterns of
interactions rather than individual
characteristics or mental modes.

13. Based on the premise that when people
communicate they produce and
reproduce culture.

14. addresses the ways our understandings,
meanings, norms, roles, and rules are
worked interactively in communication.

15. Is a symbolic process whereby reality is
produced, maintained, repaired, and
transformed. (Carey, 1989, p. 23)

16. 1. Ethnomethodology
2. Symbolic Interactionism
3. Social Constructionism
4. Ethnography of Communication
5. Structuration Theory
6. Actor Network Theory

17.  An eidetic science (concerned with
essential objects and relationships)
 Involves extraordinarily accurate and
vivid study of fundamental social
practices

18. to understand the methods and
procedures people use to conduct rational
and orderly ways of conducting everyday
life.

19.  From the work of George Mead,
emphasizes the idea that social
structures and meaning is created and
maintained within social interactions.

20.  Communication is fundamental to the
development of the self.
 The self refers to the conscious, reflective
personality of an individual
 Group life is premised on cooperative
interaction.
 We determine others’ intentions by
using significant symbols.

21.  Based on the notion that “reality” is a
social construction.
 Also known as “social constructivism”
 Human beings actively use symbols to
objectify, circulate, and interpret the
meaningfulness of their environments
and existence

22.  Humans use cultural stocks of knowledge to
serve their evolving purposes
 Useful constructions are reciprocated,
sustained, and eventually embedded in formal
institutions
 Succeeding generations accept them as given
and inevitable

23.  Communication scholars into constructionism
study how symbols, language, discourse, and
media create our realities.
 Central claim: communication
is the fundamental activity by which
humans constitute their social world as a “real”
phenomenon.

24.  Evolved from studies in anthropology,
sociolinguistics, folklore studies, and semiotics
 Many studies focus on linguistic practices

25.  Regards social actors as simultaneously using
multiple channels and codes to create
meaningful interaction (such as that required
for determining group membership).

26.  Studies how social actors draw upon structures
of meaning, power, and norms to:
 perform their social practices
 reinforce and transform those structures
 regards communication as a process

27. Can be analysed and traced on different levels:
 Individual
 Group
 Organization
 Society

28. It defines and links three (3) concepts:
 Practices
 observable patterns of activity that are meaningful to
participants.
 Systems:
 types of practices that build and maintain relations
among and between groups.
 Structure: the rules and resources, actors
draw on as they participate in system practices.

29.  In social interaction, nonhuman artefacts play
as significant a role as do human actors.
 the potential elements of a network (both
human and nonhuman) are selected, activated,
configured, and regulated
 Networks operate symmetrically as social
actors to delegate to other “actants”
responsibilities for accomplishing desired
purposes
 Situations must be defined and publicized in a
way that compels potential actors and relative
influence

30.  Social interaction occurs in
complex sociotechnical networks made up of
“nodes” that contain both humans and devices
that constrain the interaction.

31. o Lecture #4: Theoretical Traditions:
Sociocultural; www. COM 381.com
o Communication Theory as a Field ( Robert T.
Craig)
o others