A presentation given on April 28, 2013 to the Pacific Union Conference Tech community about enlarging your reach. http://db.tt/RfHGvSyl to download the audio from the presentation.

1. EXPANDING YOUR REACH
Chip Dizárd
chipdizard.com
WebVideoChefs.com
@chipdizard
#inspire

5. #inspire
What will we do?
 Introductions/ Background
 Why Video?
 Your Platform
 Blogging Basics
 How to get to known in 60 Seconds or Less
 YouTube Strategies
 Fundraising using Video

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Introduction/ Background

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Why use Video?

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5 Reasons
1. Video Can by Syndicated More Effectively
2. It Establishes Your Personality Quickly
3. Using Video Differentiates You
4. Sometimes A Picture is Worth A Thousand
Words
5. Video Plays better on Mobile Devices than
text

9. #inspire
Your Platform

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What is a Platform?
 NY Times Best selling Author Michael Hyatt
says “great ideas are no longer enough,
without a platform—something that enables
you to get seen and heard—don’t have a
chance.
 Book “Platform: Get Noticed in a Noisy World”

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This is True Now More Than
Ever
 The market is more crowded than ever
 People are more distracted than ever

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5 Benefits of a Platform
1. Visibility
2. Amplification
3. Connection
4. Credibility
5. Home-base

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Blogging Basics

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What I use
 Wordpress.org self hosted blog
 Genesis Framework and Studio Press Theme
 Plugins
 Tweet Old Post
 Responsive Video Embeds
 nRelated Content

15. #inspire
Guest Blogging
That’s good, but how do I grow
it?

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How to be known in 60 seconds or
less

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4 Step Method
 Identity
 Struggle
 Discovery
 Result

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Let’s Look at this in depth
 Identity-Rebecca Davis- A Pastor
 Struggle-Recently had a miscarriage
 Discovery-That God can be a present help
 Result-Listen to me as I have a Word for your
Womb

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Your Turn
 Write a short script and let’s share out.

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Strategies
YouTube

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YouTube
 Strong Intro…What you will cover
 Bumper
 Main Content (I like 5 steps)
 Bloopers
 Add Annotations and/or Captions/Description
 Call to Action and Subscribe
 YouTube Partnership

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Fundraising Using Video

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Kickstarter
 You see that word and you know that it’s
fundraising.
 Every successful Kickstarter campaign has a
video
 There are also sites like GoFundMe.com
Indiegogo.com and more.

24. #inspire
Keys to a Successful Crowd-funding
Video
 1. You have to be short and succinct 60 to 90 seconds
is great.
 2. Don't look like you are reading a script. (Be
passionate)
 3. Use graphics/broll or supporting evidence for things
you can't say.
 4. Get behind the scenes pics so you can share with
your personal social network
 5. Say and make sure you have a link to the
fundraiser site (kickstarted, gofundme, indiegogo,
paypal) make sure it is easy for people to know how to
donate even if they see the video somewhere other
than the donation site.

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A Sample of a Good/Bad Video
 https://vimeo.com/63503076
 http://www.youtube.com/watch?feature=player
_embedded&v=NfGYyJEuma8

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Technical details
 1. Keep the video as a talking head sitting or
standing.
 2. Don't wear distracting clothes or have a
distracting background.
 3. Keep a steady shots if you don't know how
to work a camera.
 4. Edit in for continuity. Just like this video.
That is make the video flow in a seamless
fashion. No jump cuts.

27. #inspire
Key Questions the video should
answer
 1. Who are you what is the project?
 2. Why should I donate?
 3.How can I donate?
 4. What's the deadline? Optional
 5. So what? What's in it for me?

28. #inspire
Recommended Reading
 Platform: Get Noticed in a Noisy World by
Michael Hyatt
 The Accidental Creative by Todd Henry
 The Slight Edge: Turning Simple Disciplines
into Massive Success by Jeff Olsen
 The Innovation Secrets of Steve Jobs by
Carmine Gallo

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In Conclusion
 Be not afraid of going slowly; be afraid only of
standing still. --Chinese Proverb