Detailed steps product development steps to launch an MVP and design an agile startup.

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COPYRIGHT © LOVE AND MAGIC COMPANY INC. ALL RIGHTS RESERVED 2019
1

2. New seismic and disruptive events are upending the pace of innovation
– and leading companies are jumping into the fray, trying to differentiate
themselves through emerging business models.
But here is the hard truth: [Leaders] are wasting money, resources and
time putting on a facade of innovation that falls short of customer and
shareholder expectations.
The time has come to move beyond “innovation theater” into a more mature
adoption of innovation that drives measurable results.
IBM, The Innovation Imperative
2

3. ACCELERATE AND DE-RISK INNOVATION
Lead your team to breakthrough results with a systematic, scientific
and efficient organization and product development process.
We combined our experiences launching award-winning technology
companies with the best innovation insights of 100+ entrepreneurs and
experts to create a scientific process to launch your new organization
or product.
*Innovation Study
• Launch your minimum viable product (MVP) in 100 Days
• Find Product-Market-Fit in 6 months
• Increase your success rate by 5-10x*
• Improve team co-ordination
Get faster and better results
3

4. INDEX
Resources 5
Top innovation challenges 6
How to build a new product 13
How to organize your team 16
Where to learn more 21
Who we are 23
What we do 24
Next steps 29
4

5. RESOURCES
5

6. TOP INNOVATION CHALLENGES
Finding Product Market Fit1
Hiring and building a world-class team2
Generating revenue3
Building an organization that scalably and
repeatedly launches great products
4
6

7. FINDING PRODUCT MARKET FIT IS THE
HARDEST INNOVATION CHALLENGE
42%
No Market Need
29%
23%
19%
18%
17%
17%
14%
14%
13%
13%
13%
Ran Out Of Cash
Not The Right Team
Get Out-Competed
Pricing / Cost Issues
User Un-Friendly Product
Product Without A Business Model
Poor Marketing
Ignore Customers
Product Mistimed
Lose Focus
Disharmony Among Team/Investors
Top 12 Reasons Startups Fail
Based on analysis of 101 Startup Postmortems
7

8. Your team’s #1
risk is managing
cognitive blindspots
It’s what we think we know that
keeps us from learning
Claude Bernard
8

9. COMMIT TO A SCIENTIFIC PROCESS
“Don’t do Product Development astrology. Do product development science.”
- Eric Reiss, Lean Startup
“Success comes from combining a strong vision with a relentless search for
the truth.”
- Amy Jo Kim, Game Thinking
A scientific process keeps you on track. Avoid cognitive biases. Let the
scientific process guide you to product-market-fit.
9

10. A company without a story, is usually a company
without a strategy
Ben Horowitz, Co-founder, Andreessen Horowitz
Strategic stories are powerful because
people can picture them, remember them
and retell them
Shawn Cahllahan
10

11. SYMPTOMS OF POOR ORGANIZATIONAL
DESIGN AND COMMUNICATION
Source
Lack of knowledge and focus on the customer1
People don’t have information or authority to solve problems when and where they occur4
Lack of ownership (“It’s not my job”)2
Management, rather than the front line, is responsible for solving problems when things go wrong5
Delays in decision-making7
Inefficient workflow with breakdowns and non value-added steps3
Silo mentality and turf battles6
Mistrust between workers and management8
11

12. Annual cost per employee due
to poor communication
Companies with leaders with
highly effective communication
skills generate 47% higher
shareholder returns
Effective organization design helps communication,
increases effectiveness and engages the fuller
capacities of your organization’s people
12

13. HOW TO BUILD
A NEW PRODUCT
13

14. THE BELOVED MVP METHODOLOGY
Stage Launch MVP Find Product-Market-Fit
Time 100 Days 6 months
Hypothesis Problem Unique Value Position Solution Relationship
What to Test
Can you find people trying
to solve the problem?
Do they want your help in
solving it?
Will they pay you to
solve it?
Will they engage regularly?
How Conduct User Interviews Test Messages and Concepts
Build Landing Pages and
Lean Solution
Optimize Relationship
Journey
Goal
Identify important Unmet
Customer Needs
Draft a Theory of the
Customer
Build a Minimum
Remarkable Product
Identify Patterns of
Engagement and Relationship
14

15. DETAILED STEPS TO BUILD AN MVP AND ACHIEVE PRODUCT-MARKET FIT
Step 20 Step 17 Step 13Step 19 Step 16 Step 12Step 18 Step 14Step 15 Step 11
Define Customer
& Job Stories
Draft Theory Of
Customer
Get Feedback
From
Community Of
Early Superfans
Research The
Problem Space
Deeper
Analyze
Results
Prioritize
Outcome
Statements
Place Events
And Four-
Forces On
Timeline
List Customer’s
Job Steps And
Habits
List Customer’s
Needs And
Outcomes
Interview
Customers
Step 01 Step 04 Step 08Step 02 Step 05 Step 9Step 03 Step 07Step 06 Step 10
Write Down
The Idea
Understand
Jobs-To-Be-Done
Framework And
Job Stories
Share Idea
With Tribe &
Friends
Attract Team
Of Superfriends
To Explore
Opportunity
Set Meeting
Times And
Feedback
Loops
Create
Screening
Questionnaire
Post
Questionnaire
Decide On Who
To Interview
& Schedule
Interviews
Learn How
To Interview
Customers
Draft Interview
Questions
Step 40 Step 37 Step 33Step 39 Step 36 Step 32Step 38 Step 34Step 35 Step 31
Learn About
Message
Psychology
Create Product
Development
Roadmap
Create
Relationship
Journey Map
Create User
Story/Job Map
List Critical
Paths
Create User
Narratives For
Network
Define Roles,
Nouns And
Verbs
Identify
Opportunities
For Investment
Identify Cues,
Habits &
Triggers
Identify
Engaging
Activities
Step 21 Step 24 Step 28Step 22 Step 25 Step 29Step 23 Step 27Step 26 Step 30
Define
Unique Value
Proposition
Define High-
Level MVP
Concept
Evaluate
Market Size &
Moats
Compare
MVP Concept
Against Existing
Solutions
Create Lean
Business Plan
Canvas
Recruit
Masterminds &
Advisors
Research Other
Experiences
And Messaging
Loops
Understand
Game Thinking
Design A Fun
Core Loop
Map Customer
Progress To
Mastery
Step 41 Step 44 Step 48Step 42 Step 45 Step 49Step 43 Step 47Step 46 Step 50
Research UX
Approaches
Create
Wireframes
Create
Clickable
Prototype
Create Design
Templates
Design Pages
And Add
Content
Draft
Messages
Decide On
Communication
Platform &
Timing
Build Minimum
Remarkable
Product
Define Funnel
And Capture
Metrics
Write
FAQs
Step 60 Step 57 Step 53Step 59 Step 56 Step 52Step 58 Step 54Step 55 Step 51
Create
Marketing Plan
Refine
Brand
Test Channels
To Attract
Customers
Create Content
Plan
Deploy Code
Continuously
With Feedback
Improve
Onboarding
Run
Optimization
Experiments
Improve
Features
(Outcomes)
Improve UX
Journey With
Playtesting
(Path)
Launch
MVP
Step 61 Step 62
Create
Explainer Video
Build A Beloved
Organization
Version: Odysseus 10.19
15

16. HOW TO ORGANIZE
YOUR TEAM
16

17. Open your
organization’s
ecosystem:
Co-create from the
outside in
IBM, Innovation Imperative
Download Full Report
17

18. The Beloved Customer
True North and Vision
Co-creators
Mastermind
Co-builder
Stakeholder
Tribe
An Adventure Story
OKRs
Strategy
Team
THE BELOVED ORGANIZATION
A Business Organism Model for Inclusion and Symphony
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19. THE BELOVED CUSTOMER
A clearly identified group of human beings whose lived
experience your team plans to serve.
MASTERMIND
An adviser with specialized knowledge and information
about how to accomplish the team’s OKR.
Objective and Key results (OKRs)
Short-term projects communicating context and measurable
results needed to execute the long-term strategy. OKRs can
be nested and can be as small as completing one line of code
or negotiating a business development deal.
ADVENTURE STORY
The community and message of shared value.
STRATEGY
Long-term plan on how to meet the needs of the Beloved
agreed by the co-creators.
TRIBE
Supporters and influencers.
VISION KEEPER
The deeply motivated leader who “sees” the Beloved and has
a clear vision and intention to serve them.
CO-BUILDER
Professional who earns equity, tokens or other
compensation for completing an OKR.
CO-CREATORS
Co-founders who trust, communicate and are accountable to
each other. Co-creators can be other organizations.
STAKEHOLDER
Token holders, share holders, equity investors.
Design
Principles
Embody service to
collective human
growth
Empower decentralized
and self-organizing
teams
Maximize the flow and
use of information
THE BELOVED ORGANIZATION
A Business Organism Model for Inclusion and Symphony
19

20. THE BELOVED 3-HOUR SPRINT
HOUR 1 HOUR 2 HOUR 3
Understand Diverge Converge Decide Create Mockup Or Prototype Get Feedback
Participants
1. Beloved customers
2. Product manager
3. Designer/prototyper
4. Developer
5. Outsider
Learn more
How your organization can learn faster
20

21. WHERE TO LEARN MORE
Lean Startup by Eric Ries
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Jobs-to-be-done as Progress by Bob Moesta
Outcome-Driven Innovation by Tony Ulwick
GameThinking by Amy Jo Kim
Theory of the Customer by Flint McGlaughlin
Why startups fail, according to their founders | Fortune
Watch “Bias Blind Spot and Resistance to Debiasing”
Watch “Build something people want: Solving real problems”
Click
here
Click
here
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here
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here
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here
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here
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here
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here
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here
21

22. COMPANIES WE’VE CO-CREATED
Provided door-to-door mass-transit, biking and walking
directions in over 600 cities via HopStop.com or app.
MindMeet is the easiest way for anyone in the world to share
knowledge and raise money for social good.
Named to Fast Company’s World’s
Most Innovative Companies
Purchased by Apple in 2013
22

23. Chinedu Echeruo is a serial entrepreneur who has dared to invent the future: In 2005, he founded HopStop,
the pioneering travel app that helped millions of users navigate public transportation in major metropolitan
areas around the world. Apple acquired HopStop in 2013 and subsequently incorporated much of HopStop’s
functionality into Apple Maps. Chinedu also founded Tripology, a lead-generation and referral business for the
travel industry. Tripology was acquired by Rand McNally and later owned by USA Today.
Chinedu believes that individuals, empowered by imagination and information, can solve virtually any problem.
Forbes has named Chinedu one of the “10 Most Powerful People in Africa.” He was also named Black Enterprise
Magazine’s Small Business Innovator of the Year and listed in the magazine’s “Top 40 Under 40.” Chinedu has
been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more.
Chinedu holds an M.B.A. from the Harvard Business School and B.S. in Finance and Accounting (Honors) from
Syracuse University.
Pamela Abalu, pioneers human-centered design practices that infuse consciousness, energy flow, and
inclusivity into global workplace transformations.
A Crain’s 40 Under 40 honoree, Pamela is inventing the future of work. Named a “Designer to Know” by
Contract Magazine, she has pioneered new models for enterprise scale and cross-cultural, inclusive design
using innovative metrics like “Smiles Per Square Foot” and number of “Workplace Experiences Enlivened.”
Licensed at the age of 26, as the 179th licensed black female architect in the U.S., she has since led a $1B
workplace transformation for thousands of people in 65 countries. An IIDA 2018 Design Pioneer, Pamela
and her work have been featured in TIME, Smart Planet, Contract Magazine,Real Simple Magazine, Domino
Magazine, Interior Design Magazine, The Network Journal, ABC, NBC, FOX, CBS, Cheddar TV, and Bold TV.
OUR FOUNDERS
23

24. WHAT
WE
DO We help organizations
and entrepreneurs bring
their ideas to life
24

25. LAUNCH
STAGE I
MASTERMIND
Duration
90 Days
We help you align strategy,
product, marketing and
organizational design to
achieve your goals during
consulting sessions and
workshops.
WHAT
GO/NO GO GO/NO GOGO/NO GO GO/NO GOGO/NO GO
STAGE II STAGE IV STAGE IV STAGE V
Key Results
Solutions to
innovation challenges
Duration
3 Months
TRIBE
During this phase, we
nominate and welcome
aligned co-creators,
investors, and masterminds
with a shared vision of
service.
Key Results
Confirm eco-system
partners
Duration
5 Days
CO-CREATE
With this phase, we launch
an immersive one week
ecosystem innovation
workshop. The group of co-
creators and masterminds
brainstorm and prototype
a “lean business plan” — a
blueprint of the product and
business model.
Key Results
Co-vision Lean
Business Plan
Duration
100 Days
Duration
6 Months
BUILD
For these exciting 100 days,
we build the first version
of the, Minimum Viable
Product. MVP allows us to
validate strong desire for
the product without fully
developing all the features
of the full product.
OPTIMIZE
The project enters a phase
of further testing and
refinement. A management
team to lead and drive the
organization is established,
primed, and aligned for
success.
Key Results
Build MVP
Key Results
Find Product Market Fit
25

26. WHY
• Accelerate your innovation, competitive response and growth
• Increase engagement of top-talent and ignite organizational learning
• Control and limit risks associated with innovation using go / no go decision points
Ignite Organizational Growth and Learning
26

27. WHY NOW
Change is accelerating
In 1958, corporations in the S&P 500 lasted in the index for an average of 61 years. Today, it’s 12 years.
“Employee Engagement” is evolving to “Work + Purpose Experience”
In the digital age, the modern workplace is no longer a place, it is a mindset, in which both
employees and organizations support and celebrate purpose, creativity, and growth.
“Nearly 50% of the current S&P 500 will be replaced over the next ten years.”
- INNOSIGHT
Global employee engagement rates are low
In 2018, a staggering 87% of employees worldwide are not engaged. Many large corporations are experiencing a
crisis of engagement.
“A highly engaged workforce means the difference between a company that
outperforms its competitors and one that fails to grow.”
- GALLUP
“We are in a new era, where employees are looking for more from their work
experience—one that is optimized for meaning and personal fulfillment, and
encourages development and generosity”
- IMPERATIVE + PWC
27

28. HOW
We work directly with entrepreneurs and organizations to increase the speed and reduce
the risk of bringing their ideas to life.
Our engagements typically begin with weekly masterminding sessions where we help you
align strategy, product, marketing and organizational design to achieve your goals.
We work holistically, from ideation through to fully-functional, revenue-generating
startup. Our process typically has four distinct stages, “Mastermind”, “Co-create” “Build”
and “Optimize” with the opportunity to “go” or “no-go” at each phase. We are typically
compensated with a combination of fees and equity to align interests.
By building beloved organizations
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29. Introductory Call
NEXT STEPS
Week 1 Week 2 Week 3 Week 4
MASTERMIND
We help you align strategy, product,
marketing and organizational
design to achieve your goals
during consulting sessions and
workshops.
Workshops
• How to build a new
product workshop
• How to organize your
teams workshop
Masterminding sessions
• 1-Hour
• Video/In-person
• One-on-one/Group
Schedule your introductory 15-min call
or email us Beloved@loveandmagic.com
Select time for 15-min call
GO/NO GO GO/NO GO
29

30. Contact
Beloved@loveandmagic.company
347 403 9095