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Poll of Issues on Children and Families
         By Bendixen & Associates
                August, 2009
Methodology

   Sample size               1,515 registered voters in 
                             Florida likely to vote in 
                             the general election
   Dates of interviews       July 13 – August 2, 2009


   Margin of error           2.5 percentage points


   Languages of interviews   English, Spanish, Haitian‐
                             Creole
                                                     2
Demographics of Florida Electorate
Region of Florida


                            7%
                                                           24%

      32%




                                                    37%
            North  (Pensacola, Jacksonville, Tallahassee, Gainesville)
            Central (Orlando, Tampa‐St. Petersburg, Daytona Beach)
            Southeast (West Palm Beach, Ft. Lauderdale, Miami)
            Southwest (Naples, Ft. Myers, Sarasota)

                                                                         4
Race / Ethnicity

      80%         70%
      70%
      60%
      50%
      40%
      30%
                                      15%
      20%                    12%
      10%                                            3%

       0%
            Non‐Hispanic   Black   Hispanic   Asian / Other
               white

                                                              5
Party Registration



                     14%
                                 Democrat
    43%
                                 Republican

                                 Independent /
                                 Other
                           43%




                                            6
The Importance of Children’s Issues
How important of a problem is it to you that Florida has
a shortage of quality services for children and families?




                                                             88%
      Very / Somewhat
                                62%               26%
         important



                            11%
        Not important



                    0%    20%         40%   60%     80%     100%


                                                              8
Rating and Ranking of Issues and Services for Children
                    and Families
Needs of Children and Families:
Rating the Proposals
                                                                Average
    Providing health insurance for all children.                  8.5
    Providing screening for children whose parents are            8.3
    concerned about their development and treatment for 
    those with autism, dyslexia, cerebral palsy and other 
    disabilities.
    Providing parenting education programs.                       7.5
    Improving the educational quality of child care programs      7.4
    for children from birth to age five.
    Improving quality standards for pre‐kindergarten              7.4
    programs.
    Expanding the school year from 180 to 220 days and            6.7
    lengthening the school day by two hours.
                                                                   10
Needs of Children and Families:
Ranking the Proposals

     70%           62%

     60%

     50%

     40%

     30%                                   21%

     20%                        13%

     10%

      0%
           Health insurance   Pre‐K   School year

                                                    11
Needs of Children and Families:
Ranking the Proposals

       70%
       60%
                   49%
       50%

       40%
                                                 26%
       30%                        21%
       20%

       10%

        0%
             Screening /   Improving child   Parenting
             Treatment          care         education

                                                         12
Ranking the Needs of Children and Families

    1. Providing health insurance for all children
    2. Providing screening for children whose parents are 
    concerned about their development and treatment for those 
    with autism, dyslexia, cerebral palsy and other disabilities
    3. Expanding the school year from 180 to 220 days and 
    lengthening the school day by two hours
    4. Providing parenting education programs
    5. Improving the quality of Florida’s pre‐kindergarten programs
    6. Improving the educational quality of child care programs for 
    children from birth to age five

                                                               13
Messages on providing health insurance for all children
in Florida



      1. We need to provide health insurance for all 
      children in the state because health is the 
      foundation to child development, learning and 
      future success. 
      2. We need to provide health insurance for all 
      children in the state because there are more than 
      800,000 Florida children without any health 
      insurance coverage today.
                                                          14
Messages on providing screening opportunities for children whose parents
are concerned about their development and treatment for those at risk of
certain disabilities




        1. We need to provide early screening opportunities for 
        all children because early diagnoses of special 
        developmental, physical, or behavioral needs can lead 
        to greater developmental gains and fewer challenges 
        later in life.
        2. We need to provide early screening opportunities for 
        all children because early screening can provide the 
        majority of parents with the peace of mind of knowing 
        that their child is healthy.

                                                                           15
Taxes
After hearing all these proposals, would you support or
oppose an increase in your taxes to make more quality
services available to children and families in Florida?




                      9%
                                                          Support

                                                          Oppose
                                                   50%
       41%                                                Don't know /
                                                          No answer




                                                                    17
Potential Activism
There may be a campaign in Florida next year to promote
quality services for children and families. Would you be
supportive of this campaign?




                   13%                                     Yes, would be
                                                           supportive
       20%                                                 No, would not
                                                           be supportive

                                                           Don't know /
                                                67%        No answer




                                                                    19
There may be a campaign in Florida next year to promote quality services
for children and families. Would you be supportive of this campaign?
By Region of Florida




            North                57%                        28%


          Central                   67%                         19%


        Southeast                      73%                        15%


        Southwest                   68%                           21%

                0%         20%            40%        60%          80%          100%
                      Yes, would be supportive   No, would not be supportive

                                                                               20
What would you be willing to do for the campaign to promote
quality services for children and families in Florida?




      Write elected                           42%
        officials
        Community       7%
         organizer
         Financial              20%
       contribution

                No                             45%


                  0%         20%        40%          60%    80%   100%


                                                                  21
                              Multiple responses accepted
Poll of Issues on Children and Families
          By The Tarrance Group
               August, 2009
Party Registration



                     14%
                                 Democrat
    43%
                                 Republican

                                 Independent /
                                 Other
                           43%




                                         23
Political Ideology



         Liberal           20%



     Progressive    7%



      Moderate                 24%



    Conservative                           42%


               0%        20%         40%         60%   80%   100%


                                                             24
Most Important Issue


                Jobs and Economy                                            50%

        Low‐quality of many public
                 schools
                                                   12%

               High property taxes                11%

           Cost of medical care and
                   insurance
                                                  11%

          Increasing rates of home      4%
                 insurance

    Shortage of quality services for
         children and families
                                       2%

                                  0%        10%         20%   30%   40%   50%     60%



                                                                                   25
How important of a problem is it to you that Florida has
a shortage of quality services for children and families?
By Party Registration



                                                                     88%
        ALL VOTERS              62%                    26%

          Democrat                  76%                        19%     95%

                                                                 80%
         Republican         46%                  34%

       Independent                67%                   21%
                                                                     88%

                  0%      20%         40%       60%      80%         100%

                        Very important    Somewhat important


                                                                            26
Needs of Children and Families:
Rating the Proposals
                                                       Average   GOP
    Providing health insurance for all children.         8.5     7.2
    Providing screening for children whose parents       8.3     7.6
    are concerned about their development and 
    treatment for those with autism, dyslexia, 
    cerebral palsy and other disabilities.
    Providing parenting education programs.              7.5     6.6
    Improving the educational quality of child care      7.4     6.7
    programs for children from birth to age five.
    Improving quality standards for pre‐                 7.4     6.5
    kindergarten programs.
    Expanding the school year from 180 to 220 days       6.7     6.2
    and lengthening the school day by two hours.
                                                                  27
After hearing all these proposals, would you support or oppose an increase
in your taxes to make more quality services available to children and
families in Florida?
By Party Registration



          100%

           80%                       30%
                      41%                                          37%
           60%                                      54%


           40%
                                     63%
                      50%                                          53%
           20%                                      36%

             0%
                   ALL VOTERS      Democrat       Republican    Independent

                                     Support    Oppose

                                                                              28
There may be a campaign in Florida next year to promote quality services
for children and families. Would you be supportive of this campaign?
By Party Registration




        ALL VOTERS                        67%                      20%


          Democrat                          78%                       10%


         Republican                 53%                      32%


        Independent                       71%                      14%

                  0%          20%           40%        60%          80%         100%
                       Yes, would be supportive   No, would not be supportive

                                                                                29

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Florida Poll Finds Support for Children's Services

  • 1. Poll of Issues on Children and Families By Bendixen & Associates August, 2009
  • 2. Methodology Sample size 1,515 registered voters in  Florida likely to vote in  the general election Dates of interviews July 13 – August 2, 2009 Margin of error 2.5 percentage points Languages of interviews English, Spanish, Haitian‐ Creole 2
  • 4. Region of Florida 7% 24% 32% 37% North  (Pensacola, Jacksonville, Tallahassee, Gainesville) Central (Orlando, Tampa‐St. Petersburg, Daytona Beach) Southeast (West Palm Beach, Ft. Lauderdale, Miami) Southwest (Naples, Ft. Myers, Sarasota) 4
  • 5. Race / Ethnicity 80% 70% 70% 60% 50% 40% 30% 15% 20% 12% 10% 3% 0% Non‐Hispanic Black Hispanic Asian / Other white 5
  • 6. Party Registration 14% Democrat 43% Republican Independent / Other 43% 6
  • 8. How important of a problem is it to you that Florida has a shortage of quality services for children and families? 88% Very / Somewhat 62% 26% important 11% Not important 0% 20% 40% 60% 80% 100% 8
  • 9. Rating and Ranking of Issues and Services for Children and Families
  • 10. Needs of Children and Families: Rating the Proposals Average Providing health insurance for all children. 8.5 Providing screening for children whose parents are  8.3 concerned about their development and treatment for  those with autism, dyslexia, cerebral palsy and other  disabilities. Providing parenting education programs. 7.5 Improving the educational quality of child care programs  7.4 for children from birth to age five. Improving quality standards for pre‐kindergarten  7.4 programs. Expanding the school year from 180 to 220 days and  6.7 lengthening the school day by two hours. 10
  • 11. Needs of Children and Families: Ranking the Proposals 70% 62% 60% 50% 40% 30% 21% 20% 13% 10% 0% Health insurance Pre‐K School year 11
  • 12. Needs of Children and Families: Ranking the Proposals 70% 60% 49% 50% 40% 26% 30% 21% 20% 10% 0% Screening / Improving child Parenting Treatment care education 12
  • 13. Ranking the Needs of Children and Families 1. Providing health insurance for all children 2. Providing screening for children whose parents are  concerned about their development and treatment for those  with autism, dyslexia, cerebral palsy and other disabilities 3. Expanding the school year from 180 to 220 days and  lengthening the school day by two hours 4. Providing parenting education programs 5. Improving the quality of Florida’s pre‐kindergarten programs 6. Improving the educational quality of child care programs for  children from birth to age five 13
  • 14. Messages on providing health insurance for all children in Florida 1. We need to provide health insurance for all  children in the state because health is the  foundation to child development, learning and  future success.  2. We need to provide health insurance for all  children in the state because there are more than  800,000 Florida children without any health  insurance coverage today. 14
  • 15. Messages on providing screening opportunities for children whose parents are concerned about their development and treatment for those at risk of certain disabilities 1. We need to provide early screening opportunities for  all children because early diagnoses of special  developmental, physical, or behavioral needs can lead  to greater developmental gains and fewer challenges  later in life. 2. We need to provide early screening opportunities for  all children because early screening can provide the  majority of parents with the peace of mind of knowing  that their child is healthy. 15
  • 16. Taxes
  • 17. After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida? 9% Support Oppose 50% 41% Don't know / No answer 17
  • 19. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? 13% Yes, would be supportive 20% No, would not be supportive Don't know / 67% No answer 19
  • 20. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Region of Florida North 57% 28% Central 67% 19% Southeast 73% 15% Southwest 68% 21% 0% 20% 40% 60% 80% 100% Yes, would be supportive No, would not be supportive 20
  • 21. What would you be willing to do for the campaign to promote quality services for children and families in Florida? Write elected 42% officials Community 7% organizer Financial 20% contribution No 45% 0% 20% 40% 60% 80% 100% 21 Multiple responses accepted
  • 22. Poll of Issues on Children and Families By The Tarrance Group August, 2009
  • 23. Party Registration 14% Democrat 43% Republican Independent / Other 43% 23
  • 24. Political Ideology Liberal 20% Progressive 7% Moderate 24% Conservative 42% 0% 20% 40% 60% 80% 100% 24
  • 25. Most Important Issue Jobs and Economy 50% Low‐quality of many public schools 12% High property taxes 11% Cost of medical care and insurance 11% Increasing rates of home 4% insurance Shortage of quality services for children and families 2% 0% 10% 20% 30% 40% 50% 60% 25
  • 26. How important of a problem is it to you that Florida has a shortage of quality services for children and families? By Party Registration 88% ALL VOTERS 62% 26% Democrat 76% 19% 95% 80% Republican 46% 34% Independent 67% 21% 88% 0% 20% 40% 60% 80% 100% Very important Somewhat important 26
  • 27. Needs of Children and Families: Rating the Proposals Average GOP Providing health insurance for all children. 8.5 7.2 Providing screening for children whose parents  8.3 7.6 are concerned about their development and  treatment for those with autism, dyslexia,  cerebral palsy and other disabilities. Providing parenting education programs. 7.5 6.6 Improving the educational quality of child care  7.4 6.7 programs for children from birth to age five. Improving quality standards for pre‐ 7.4 6.5 kindergarten programs. Expanding the school year from 180 to 220 days  6.7 6.2 and lengthening the school day by two hours. 27
  • 28. After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida? By Party Registration 100% 80% 30% 41% 37% 60% 54% 40% 63% 50% 53% 20% 36% 0% ALL VOTERS Democrat Republican Independent Support Oppose 28
  • 29. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Party Registration ALL VOTERS 67% 20% Democrat 78% 10% Republican 53% 32% Independent 71% 14% 0% 20% 40% 60% 80% 100% Yes, would be supportive No, would not be supportive 29