Royal Enfield is an Indian motorcycle manufacturing company headquartered in Chennai, Tamil Nadu. It aims to become a $5 billion global company and disrupt the existing status quo in motorcycling. The company follows a flat organizational structure to empower business units and strengthen functional leadership.

1. Made like a gun..
Goes like a Bullet’
SWAYAM VERMA
C06/104

2. ABOUT ROYAL ENFIELD
• The first Royal Enfield motorcycle was built in 1901 by the Enfield Cycle
Company of England, which was responsible for the design and original
production of the Royal Enfield Bullet.
• Royal Enfield is an Indian multinational motorcycle manufacturing company
headquartered in Chennai, Tamil Nadu, India.
• CEO of Royal Enfield B Govindarajan.
• Revenue of Company US$1.1 billion.
• The company is now a subsidiary of Eicher Motors Limited.

3. VISION OF ROYAL ENFIELD
• ROYAL ENFIELD'S OBJECTIVE IS TO DISRUPT THE EXISTING STATUS QUO BY
CREATING A NEW CATEGORY IN MOTORCYCLING GLOBALLY.
• TO BE RECOGNIZED AS THE INDUSTRY LEADER DRIVING MODERNIZATION IN
BIKING INDIA AND THE DEVELOPING WORLD.
• AIMS TO BECOME A $5 BILLION GLOBAL COMPANY

4. MISSION OF ROYAL ENFIELD
• AIMS TO CONTINUOUSLY IMPROVE BIKING EFFICIENCY IN INDIA AND DEVELOPED MARKETS.
CUSTOMERS ARE THE INTEGRAL PART OF THE ORGANISATION AND CREATE A FAMILY OF BIKERS
BOND.
• AS PART OF ITS SOCIAL MISSION, ROYAL ENFIELD IS COMMITTED TO PROMOTING
RESPONSIBLE TRAVEL - WHETHER IT'S A RIDE AROUND THE BLOCK OR A TRIP TO THE
MOUNTAINS. ... ARTISTS, RIDERS AND MOTORCYCLE ENTHUSIASTS FROM ACROSS THE
WORLD COME TOGETHER WITH ROYAL ENFIELD TO MAKE INDIA A SAFER PLACE TO
RIDE

5. ORGANISATION STRUCTURE
• AN ORGANIZATIONAL STRUCTURE IS A SYSTEM THAT OUTLINES HOW CERTAIN
ACTIVITIES ARE DIRECTED IN ORDER TO ACHIEVE THE GOALS OF AN
ORGANIZATION.
• THESE ACTIVITIES CAN INCLUDE RULES, ROLES, AND RESPONSIBILITIES. THE
ORGANIZATIONAL STRUCTURE ALSO DETERMINES HOW INFORMATION FLOWS
BETWEEN LEVELS WITHIN THE COMPANY
• THE NEW FLAT ORGANISATION, WHICH ELIMINATES LAYERS OF MIDDLE MANAGEMENT
AND IS INTERNALLY CALLED OE OR ORGANISATION EFFECTIVENESS IS FOLLOWED BY
ROYAL ENFIELD.
• IT WILL EMPOWER BUSINESS UNITS WITH CLEAR ACCOUNTABILITY AND STRENGTHEN
THE FUNCTIONAL LEADERSHIP.

6. ADVANTAGE OF FLAT ORGANIZATION
• INCREASED RESPONSIBILITY
• EASIER DISSEMINATION OF INFORMATION
• LOWERED OPERATIONAL COSTS
• BETTER COORDINATION
• HIGHER PRODUCTIVITY

7. DISADVANTAGES OF FLAT ORGANIZATION
• BAD DECISIONS CAN BE MADE UNDER THE GUISE OF EXPERTISE.
• IT CAN LEAD TO A LOT OF WASTED TIME.
• THIS STRUCTURE CAN LIMIT PRODUCTIVITY
• IT ISN’T SCALABLE.
• . THERE IS A LACK OF WORK-LIFE BALANCE.
• IT CAN ENCOURAGE POWER STRUGGLES.
• IT CAN HINDER EMPLOYEE RETENTION.
• THERE CAN BE A LACK OF RESPONSIBILITY DEFINITION.

8. THANK YOU