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Made like a gun..
Goes like a Bullet’
SWAYAM VERMA
C06/104
ABOUT ROYAL ENFIELD
• The first Royal Enfield motorcycle was built in 1901 by the Enfield Cycle
Company of England, which was responsible for the design and original
production of the Royal Enfield Bullet.
• Royal Enfield is an Indian multinational motorcycle manufacturing company
headquartered in Chennai, Tamil Nadu, India.
• CEO of Royal Enfield B Govindarajan.
• Revenue of Company US$1.1 billion.
• The company is now a subsidiary of Eicher Motors Limited.
VISION OF ROYAL ENFIELD
• ROYAL ENFIELD'S OBJECTIVE IS TO DISRUPT THE EXISTING STATUS QUO BY
CREATING A NEW CATEGORY IN MOTORCYCLING GLOBALLY.
• TO BE RECOGNIZED AS THE INDUSTRY LEADER DRIVING MODERNIZATION IN
BIKING INDIA AND THE DEVELOPING WORLD.
• AIMS TO BECOME A $5 BILLION GLOBAL COMPANY
MISSION OF ROYAL ENFIELD
• AIMS TO CONTINUOUSLY IMPROVE BIKING EFFICIENCY IN INDIA AND DEVELOPED MARKETS.
CUSTOMERS ARE THE INTEGRAL PART OF THE ORGANISATION AND CREATE A FAMILY OF BIKERS
BOND.
• AS PART OF ITS SOCIAL MISSION, ROYAL ENFIELD IS COMMITTED TO PROMOTING
RESPONSIBLE TRAVEL - WHETHER IT'S A RIDE AROUND THE BLOCK OR A TRIP TO THE
MOUNTAINS. ... ARTISTS, RIDERS AND MOTORCYCLE ENTHUSIASTS FROM ACROSS THE
WORLD COME TOGETHER WITH ROYAL ENFIELD TO MAKE INDIA A SAFER PLACE TO
RIDE
ORGANISATION STRUCTURE
• AN ORGANIZATIONAL STRUCTURE IS A SYSTEM THAT OUTLINES HOW CERTAIN
ACTIVITIES ARE DIRECTED IN ORDER TO ACHIEVE THE GOALS OF AN
ORGANIZATION.
• THESE ACTIVITIES CAN INCLUDE RULES, ROLES, AND RESPONSIBILITIES. THE
ORGANIZATIONAL STRUCTURE ALSO DETERMINES HOW INFORMATION FLOWS
BETWEEN LEVELS WITHIN THE COMPANY
• THE NEW FLAT ORGANISATION, WHICH ELIMINATES LAYERS OF MIDDLE MANAGEMENT
AND IS INTERNALLY CALLED OE OR ORGANISATION EFFECTIVENESS IS FOLLOWED BY
ROYAL ENFIELD.
• IT WILL EMPOWER BUSINESS UNITS WITH CLEAR ACCOUNTABILITY AND STRENGTHEN
THE FUNCTIONAL LEADERSHIP.
ADVANTAGE OF FLAT ORGANIZATION
• INCREASED RESPONSIBILITY
• EASIER DISSEMINATION OF INFORMATION
• LOWERED OPERATIONAL COSTS
• BETTER COORDINATION
• HIGHER PRODUCTIVITY
DISADVANTAGES OF FLAT ORGANIZATION
• BAD DECISIONS CAN BE MADE UNDER THE GUISE OF EXPERTISE.
• IT CAN LEAD TO A LOT OF WASTED TIME.
• THIS STRUCTURE CAN LIMIT PRODUCTIVITY
• IT ISN’T SCALABLE.
• . THERE IS A LACK OF WORK-LIFE BALANCE.
• IT CAN ENCOURAGE POWER STRUGGLES.
• IT CAN HINDER EMPLOYEE RETENTION.
• THERE CAN BE A LACK OF RESPONSIBILITY DEFINITION.
THANK YOU

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royal enfield.pptx

  • 1. Made like a gun.. Goes like a Bullet’ SWAYAM VERMA C06/104
  • 2. ABOUT ROYAL ENFIELD • The first Royal Enfield motorcycle was built in 1901 by the Enfield Cycle Company of England, which was responsible for the design and original production of the Royal Enfield Bullet. • Royal Enfield is an Indian multinational motorcycle manufacturing company headquartered in Chennai, Tamil Nadu, India. • CEO of Royal Enfield B Govindarajan. • Revenue of Company US$1.1 billion. • The company is now a subsidiary of Eicher Motors Limited.
  • 3. VISION OF ROYAL ENFIELD • ROYAL ENFIELD'S OBJECTIVE IS TO DISRUPT THE EXISTING STATUS QUO BY CREATING A NEW CATEGORY IN MOTORCYCLING GLOBALLY. • TO BE RECOGNIZED AS THE INDUSTRY LEADER DRIVING MODERNIZATION IN BIKING INDIA AND THE DEVELOPING WORLD. • AIMS TO BECOME A $5 BILLION GLOBAL COMPANY
  • 4. MISSION OF ROYAL ENFIELD • AIMS TO CONTINUOUSLY IMPROVE BIKING EFFICIENCY IN INDIA AND DEVELOPED MARKETS. CUSTOMERS ARE THE INTEGRAL PART OF THE ORGANISATION AND CREATE A FAMILY OF BIKERS BOND. • AS PART OF ITS SOCIAL MISSION, ROYAL ENFIELD IS COMMITTED TO PROMOTING RESPONSIBLE TRAVEL - WHETHER IT'S A RIDE AROUND THE BLOCK OR A TRIP TO THE MOUNTAINS. ... ARTISTS, RIDERS AND MOTORCYCLE ENTHUSIASTS FROM ACROSS THE WORLD COME TOGETHER WITH ROYAL ENFIELD TO MAKE INDIA A SAFER PLACE TO RIDE
  • 5. ORGANISATION STRUCTURE • AN ORGANIZATIONAL STRUCTURE IS A SYSTEM THAT OUTLINES HOW CERTAIN ACTIVITIES ARE DIRECTED IN ORDER TO ACHIEVE THE GOALS OF AN ORGANIZATION. • THESE ACTIVITIES CAN INCLUDE RULES, ROLES, AND RESPONSIBILITIES. THE ORGANIZATIONAL STRUCTURE ALSO DETERMINES HOW INFORMATION FLOWS BETWEEN LEVELS WITHIN THE COMPANY • THE NEW FLAT ORGANISATION, WHICH ELIMINATES LAYERS OF MIDDLE MANAGEMENT AND IS INTERNALLY CALLED OE OR ORGANISATION EFFECTIVENESS IS FOLLOWED BY ROYAL ENFIELD. • IT WILL EMPOWER BUSINESS UNITS WITH CLEAR ACCOUNTABILITY AND STRENGTHEN THE FUNCTIONAL LEADERSHIP.
  • 6. ADVANTAGE OF FLAT ORGANIZATION • INCREASED RESPONSIBILITY • EASIER DISSEMINATION OF INFORMATION • LOWERED OPERATIONAL COSTS • BETTER COORDINATION • HIGHER PRODUCTIVITY
  • 7. DISADVANTAGES OF FLAT ORGANIZATION • BAD DECISIONS CAN BE MADE UNDER THE GUISE OF EXPERTISE. • IT CAN LEAD TO A LOT OF WASTED TIME. • THIS STRUCTURE CAN LIMIT PRODUCTIVITY • IT ISN’T SCALABLE. • . THERE IS A LACK OF WORK-LIFE BALANCE. • IT CAN ENCOURAGE POWER STRUGGLES. • IT CAN HINDER EMPLOYEE RETENTION. • THERE CAN BE A LACK OF RESPONSIBILITY DEFINITION.