Html and SEO for translators

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Remy Blaettler

HTML and SEO for translators

Technologie News & Politik

About me

 Remy Blaettler
 Computer engineer

 Spent my 20s in the US
 Now back with my own copywriting and
translation agency Supertext
 Chief of the System

HTML5?

 No impact for a translator

 Better animation
 Video
 Offline websites

HTML editors

Free
 TextPad
 WebMatrix from Microsoft

Bad
 Google Translator Toolkit

Good
 Trados Studio

SEO / SEM

 Search Engine Optimization
 Your website and the internet
 Free

 Search Engine Marketing
 Google Adwords
 Paid

How does Google work?

1. Crawl

2. Index

3. Rank

Google’s ranking
Trust/authority of Link popularity of
the host domain the specific page
24% 22%

Social media
5%
Traffic & CTR data
6%
Anchor text of
Registration & external links
hosting data 20%
7% On-page keywords
15%

Title max 65 chars

Only for the user -> CTR
No SEO effect
Description max 150 chars

Useless

Research

 Google Insights

 Google Keyword (in Adwords)

 Google Suggest (Autocomplete)

Tools

 Google analytics
 Who, where, what

 Google webmaster tools
 Do I have issues?

 Google website search
 What are people searching for on my page?

SEO quick wins

 Optimize page titles and HTML

 Footer
 Add important links
 Address

 Directories
 Find them via link:www.supertext.ch

 Google Places

Slow but steady

 Start your own blog
 Write articles

Write
1. Great content
2. New/updated content
3. Lots of content

Black hat

 Duplicate, copied or low quality content
 Link farms
 Hidden content

 Any SEO company that does
not tell you what they do

Save the best for last

Google punishes you if you use
Google to translate your website!

Makes sense:
 Low quality
 Spams the index, use the widget instead

You can download this
presentation from
blog.supertext.ch

Social media

But everybody can see my pictures and what
I’m doing!

WRONG: People can only see what YOU are
posting. Just don’t post it.

 Facebook
 LinkedIn
 Xing
 Twitter
 Google+
 About.me
 CrunchBase
 Etc.

Add the Facebook, Twitter and Google+ buttons

<html>
<head>
<title>I'm the title</title>
<meta name="description" content="This is the page summary" />
<meta name="keywords" content="Demo, Html, etc."
</head>
<body>
<img src="DemoPic.jpg" alt="This was Remy"></img>
<h1>Title</h1>
Hello, I'm the body<br /> and I'm super interesting.
<h2>Subtitle</h2>
More content, but this is <b>important</b>.
<br />
<i>Remy Blättler</i>
<!-- Comment -->
<br />
<a href="www.google.com" title="This is a link">Go to Google</a>
</body>
</html>

$<!DOCTYPE html PUBLIC "- //W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html> <head> <title>I'm the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc." <link id="Link1" href="resources/stylesheet/print_7_4.css" rel="Stylesheet" type="text/css" media="p rint" /> </head> <body> <h1>Title</h1> Hello, I'm the body<br /> and I'm super interesting. <script type="text/javascript">  </script> </body> </html>$

 Deep links

 Nofollow in blog comments
 Organic links

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Html and SEO for translators

1. Remy Blättler (Supertext AG) HTML AND SEO FOR TRANSLATORS

2. About me  Remy Blaettler  Computer engineer  Spent my 20s in the US  Now back with my own copywriting and translation agency Supertext  Chief of the System

3. Why HTML and SEO

4. Interactive HTML Demo

5. HTML5?  No impact for a translator  Better animation  Video  Offline websites

6. HTML editors Free  TextPad  WebMatrix from Microsoft Bad  Google Translator Toolkit Good  Trados Studio

7. SEO / SEM  Search Engine Optimization  Your website and the internet  Free  Search Engine Marketing  Google Adwords  Paid

8. SEM SEO

9. How does Google work? 1. Crawl 2. Index 3. Rank

10. Google’s ranking Trust/authority of Link popularity of the host domain the specific page 24% 22% Social media 5% Traffic & CTR data 6% Anchor text of Registration & external links hosting data 20% 7% On-page keywords 15%

11. Title max 65 chars Only for the user -> CTR No SEO effect Description max 150 chars Useless

12. Research  Google Insights  Google Keyword (in Adwords)  Google Suggest (Autocomplete)

13. Tools  Google analytics  Who, where, what  Google webmaster tools  Do I have issues?  Google website search  What are people searching for on my page?

14. SEO quick wins  Optimize page titles and HTML  Footer  Add important links  Address  Directories  Find them via link:www.supertext.ch  Google Places

15. Slow but steady  Start your own blog  Write articles Write 1. Great content 2. New/updated content 3. Lots of content

16. Black hat  Duplicate, copied or low quality content  Link farms  Hidden content  Any SEO company that does not tell you what they do

17. Save the best for last Google punishes you if you use Google to translate your website! Makes sense:  Low quality  Spams the index, use the widget instead

18. The end. THANK YOU, THANK YOU!

19. You can download this presentation from blog.supertext.ch

20.

21. Social media But everybody can see my pictures and what I’m doing! WRONG: People can only see what YOU are posting. Just don’t post it.

22.  Facebook  LinkedIn  Xing  Twitter  Google+  About.me  CrunchBase  Etc. Add the Facebook, Twitter and Google+ buttons

23. <html> <head> <title>I'm the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc." </head> <body> <img src="DemoPic.jpg" alt="This was Remy"></img> <h1>Title</h1> Hello, I'm the body<br /> and I'm super interesting. <h2>Subtitle</h2> More content, but this is <b>important</b>. <br /> <i>Remy Blättler</i>  <br /> <a href="www.google.com" title="This is a link">Go to Google</a> </body> </html>

24. <!DOCTYPE html PUBLIC "- //W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html> <head> <title>I'm the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc." <link id="Link1" href="resources/stylesheet/print_7_4.css" rel="Stylesheet" type="text/css" media="p rint" /> </head> <body> <h1>Title</h1> Hello, I'm the body<br /> and I'm super interesting. <script type="text/javascript">  </script> </body> </html>

25.  Deep links  Nofollow in blog comments  Organic links

26. Keywords?

Hinweis der Redaktion

A big part or our daily work is translating websites. For that, som HTML knowledge is very helpful.And with website copywriting always comes up the topic of SEO. SEO stands for Search Engine Optimization. It means, how well you are found on Google. And that is important for every business.
HTML code at the end of the presentation.
Demo on Whiteboard
This is not for a complete website, but rather for a specific page.Lets start with the link popularityThis is the number and the quality of links that point to your page. A good natural balance is important. Only top links will be suspicious, tons ofjunk links don’t help either. New links count more than older ones.So, what is a top link?This leads usto:trust/authorityThis defines how valuable and important Google thinks your page is in general. Google thinks you are important if you have tons of good links pointingat you. A link from an important page is worth more than a link from an unimportant page.(Refer to whiteboard)Same applies to search results: pages from important sites are listed higher than pages from normal sites.Feedback loop:basically, everything we do to improve ourranking will helptoimprove our trust level, which in turn improves our ranking :-)Anchor textWhat is written on the links that point to your page? Example: “Supertext”helpsfor the “Supertext” ranking, but not for“Translation”60% externalfactorsKeywordsPut the right keywords on your page. But make sure it’s a good readable text. Keyword spamming will get you punished.Keywords are important in the title, in the URL and in the text.HostingdataAge of domain, speed, uptime, quality of htmlTrafficCTR = clickthrough rateDo people actually click on your link on Google? Do they stay on your page?Example: customer searches forcars. Your page is about you translating forcar companies => not what the customer was searching for.SocialmediaFacebook, Twitter, Google+ ButtonOn-page keywordshttp://www.quantumseolabs.com/blog/seolinkbuilding/anatomy-googles-ranking-algorithm/
http://www.google.ch/search?source=ig&hl=en&rlz=&q=Translator&btnG=Google+Search
Use the research tools to find keywordsPut the keywords into the title and in the contentValid HTMLAdd some of the more important links to your footer (on every page)This tellsGoogle which pages you think are importantAdd your address to the footerResearch your competition, where do they get links from?http://www.google.ch/search?source=ig&hl=en&rlz=&q=link%3Awww.supertext.ch&btnG=Google+SearchAdd your company to Google PlacesPeople are searchingfor”translator in Zurich”http://www.google.ch/search?source=ig&hl=en&rlz=&q=supertext+ag&btnG=Google+Search