Quick Steps on how to Set a Social Media Strategy for a School or virtually any educational institution

1. Setting a School Social
Media Strategy

3. The Most Popular Social Media
Networks

6. Social Media & Education

7. Social Media To Improve Student Life And School Rating
 All teens use social media, schools can use this as a benefit to reach
students.
 Better and easier methods to reach homes (students and parents).
 Display messages, show actual imagery, up-to-date info.
 Increase schools’ presence in the community.
 School and Home as one entity.

8. Benefits of Social Media in Education
 Student inducement for writing and reading
 Students contact teachers  Direct contact with school officials
 Parents contact teachers  On hand information
 Students upload videos  Up-to-date News
 Direct streaming
 Videos of student's activities
 up-to-date info regarding school achievements

9. EDUCATION
TECHNOLGOY

10. Why a School Social Media

11. EDUCATION
Social Media

12. A School Social Media Strategy
Engagement
Objectives Audience Channels Policy
Plan

13. It’s MORE about Education and
LESS about Technology!

14. Steps of Social Marketing Plan

15. Step 1: Set Your Objectives And Measurement
Plan
Public Objectives
Raise knowledge of Strengthen
your school, Exemplify the relationships with
teaching methods, personality of your future clients,
improvement organization prospects, and
methods. influencers
Improve student- Improve parent-
teacher relationship teacher relationship

16. Private Objectives
Build awareness Increase web Improve search
regarding school site traffic engine rankings
Generate leads Generate sales

17. Step 2: Get To Know Your Tribes
Build a questionnaire (What websites are students most interested in?
What Social sites do they use most?)
Analyze this data and build your personas
Gather Insights Directly From Your Students And Parents
To Create More Targeted Social Media Campaigns
SPEND TIME AND MONEY CREATING A SOCIAL CAMPAIGN WHERE
YOUR TARGET MARKET HANGS OUT MOST
(FACEBOOK, TWITTER OR LINKEDIN)

21. Step 3: Select Your Social Channels
Facebook Twitter Linked-In You Tube Blogs
• Account with • Account with • Setting up • Constant upload • Periodical
constant follow constant follow account for of videos in the blogging (weekly)
up up teachers to classroom and • Upload of
• Page with recent • Tweeting during connect in the during extra- workshops,
activities and school event and business world curricular feedbacks,
announcements ensuring the • Sending activities brochures and
• Constant upload widest number of brochures and • Sharing videos flyers on the blog
of photos/ video/ followers flyers of the with students • Upload of
useful links • Spreading the school to through their activities and
• 24/7 monitoring activities through companies and Facebook journals of
of other schools' pictures managers to accounts students, staff
accounts widespread and faculty
• Ensuring
constant contact
with students

22. Step 3: Select Your Social Search engine ranking
Media Channels
Facebook Ads
Media Google Ads
Commercializing on
Ministry of education's
website
Commercializing on
Children TV channels

23. Step 4: Put Together An Engagement Plan
• Social media strategy (complete!)
Agree social media campaigns with the business
May – June • Look into resourcing needs for campaigns
• Secure your brand names / URLs across the social Web (unless you have
already done this)
• Design and launch (selected social network) page structure
• Prepare targeted content for your social network
• Upload video content to YouTube etc.
July – August • Launch first campaign
• Communicate with key influencers through Twitter and other channels
• Monitor conversations on direct chat
September – October ,,,

24. Step 5: Set Up A Social Media Policy
Stating who the social media policy applies to, such as employees, teachers, parents, students…
Reminding the employees to understand any employment agreements, contracts or communication
policies already in existence. This includes copyright, privacy and other applicable rules or regulations.
Define social media to include all forms of multi-media, social networking websites, blogs or any other
digital content sharing service is covered within the policy
Set clear guidelines on how confidential information should not be used or published via social media
(ex: Pictures without consent of individuals)
Request employees use a disclaimer or their opinions to those of the organization when referring to the
organization
Make clear that any postings from employees from personal accounts should not include any logos or
trademarks unless permission has been granted
Employees are not permitted to create their own pages, accounts or profiles using the branding or
organizations name or slogans which could be misinterpreted as an official page by the public
The organization reserves the right to request that specific subjects are avoided or that individual posts
can be removed if deemed unacceptable or inappropriate

25. Step 6: Bring Your Social Media Strategy To Life!
You now have a solid
plan details
everything you need
to launch social media
campaigns
Listen out for new
Focus on
trends, measure
achieving results
the impact of your
for your business
campaigns and
and your
keep on tweaking
customers
your plan

26. Thank you!