4. Janna Bastow (product manager)** reporting to Factory
5. How Labs works (high level) Client Biz Requirements WJ Labs Realm PRODUCT REQUIREMENTS Competitors WJ Solutions CONSULTANCY IS PRODUCT DEVELOPMENT WORK REQUIRED? CAN CLIENT PAY FOR IT? Trends RESEARCH AND INNOVATION Up-sell NO YES Innovation Work with existing product functionalities WJ LABS WJ LABS DRIVEN PRODUCT DESIGN SPECS DELIVERY AND AGILE DEVELOPMENT WJ Factory / IDeA
6. How Labs works (per project) Biz Dev Marketing Market Trends Innovation PRODUCT REQUIREMENTS WJ Labs Realm REYN-OLDS Brainstorming CAFÉ NERO WIREFRAMES FEEDBACK FINAL MOCKUPS Labs TLC ALL Teams SPECS AND MOCKUPS DELIVERY ITERATIVE IMPROVEMENTS Factory Realm AGILE DEVELOPMENT PROCESS
7. Labs goals Work with all departments to establish a holistic view of the direction the Webjam product should take in the next year, and create a Labs roadmap that enables this Serve the client-based platform production needs of Business Development and Marketing as well as the other 2 pillars of the Webjam solutions (IDeA & Engagement) Work directly with clients and users to gather feedback: On a per client project basis On a per product feature basis gathering feedback from 2-3 selected clients In a bottom-up manner with all clients via the Webjam Connections network Determine product-centric success criteria (KPI’s) and act upon these to improve product Follow social networking trends relevant to Webjam’s SAAS positioning to determine which features should be added, changed or improved on the Webjam product and maintain feature parity with competitors where deemed necessary
![Webjam Labs’ mission is to… Lead product design and innovation within the company Research client product-requirement needs and comes up with smart “generic” solutions which can be applied across multiple projects to increase the overall value of the platform Explore 3rdparty software integrations which impact the user experience Track competitors, maintaining product parity (where applicable), keep up with social networking trends and come up with new ideas (innovation) to offer better value to clients Deliver product specifications (PRD’s) to the Factory and works alongside to aid in the development and delivery in an “agile” fashion Members of Webjam Labs: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)