Pinterest Update
•Als PPTX, PDF herunterladen•
0 gefällt mir•136 views
Brian Johnson provides us with an update about Pinterest's latest features to help you marketing your business and brand
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (11)
Ähnlich wie Pinterest Update
Ähnlich wie Pinterest Update (20)
Mehr von Digital Megaphone
Mehr von Digital Megaphone (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Pinterest Update
- 1. Pinterest Update Digital Innovator Summit Brian Johnson May 17, 2018
- 2. Pinterest is the visual discovery engine that helps you find and do what you love. 98% of Pinners report trying new things they find on Pinterest.
- 3. People use Pinterest when they’re actively considering what to do or buy next. 90% say Pinterest gives them ideas for what products to purchase.
- 4. They come when they’re undecided… 97% of searches on Pinterest are unbranded.
- 5. and then start making decisions. I want to redo my kitchen This tile is fun Maybe I’ll paint the island I love these lights
- 6. Today, 42 million people on Pinterest are interested in home and garden ideas.
- 7. Be there when it matters. In a study, Pinners had a 40% larger basket spend than people who didn’t see Pins. And they converted faster!
- 9. Shopping is a series of decisions, not just that final click 9 Decide Discover Decide Inspire Do
- 10. Pinterest guides people through the shopping process 10 88% of Pinners use Pinterest to discover new ideas1 70% of Pinners search, save or click2 87% of Pinners purchased something because of Pinterest1 1. Millward Brown Pinterest consumer study, 2015 | 2. Internal data, 2016
- 11. 40% of Pinners use Pinterest while in the store 11 Place an item into context: Look up how to use the product before buying Gain Inspiration: About what to do with something they’re seeing Shopping list: Remind them what they’re looking for- with recipes in particular Source: Colloquial Insights
- 12. Innovation 12
- 13. 13Add your footer/source here Online Sales Move consumers more efficiently from discovery to action (purchase)
- 14. 14Add your footer/source here Online Sales Move consumers more efficiently from discovery to action (purchase)
- 15. Building Basket Help retailers drive larger basket sizes via recipes with functionality that maps recipes to SKUs 15Add your footer/source here
- 16. Promotions Enable national or retailer specific promotions on Pinterest 16Add your footer/source here
- 17. 17 Promotions Enable national or retailer specific promotions on Pinterest
- 18. Driving Brand Engagement Building experiences between digital and the real world (in-store or elsewhere) 18Add your footer/source here
- 19. 19Add your footer/source here Driving Brand Engagement Building experiences between digital and the real world (in-store or elsewhere)
- 20. Wrap Up 20
- 21. 21 Ryan 32 / Musician / San Francisco, CA People like Ryan, who used Pinterest to find his perfect fall jacket
- 22. 22 When I get dressed and the wardrobe comes together and I've got it on, I look in the mirror. At its best, I think, ‘Perfect. This is me. I'm representing myself.’ I can just go and be comfortable in my own skin and not have to worry about what people are thinking about what I'm wearing.
- 23. © Copyright, All Rights Reserved Pinterest Inc. 2017
- 24. Discover solution on Pinterest Click to add products to Walmart cart Checkout with preferred fulfillment (delivery or pick-up) Accelerating the path to purchase
- 25. 2 5 Pincodes drive to branded Pins and/or boards providing inspiration & ideas Pincode analyzed by Pinterest Lens Shopper uses Pinterest Lens to scan PinCodes from in-store displays or on-pack Baker’s Kit utilizes PinCodes to inspire people in- store & on-pack with “next level” ideas & recipes
- 27. confidential 27 DISCOVER UNLOCK PURCHAS E AND SCAN RECEIPT REWARDED WITH CASH OR GIFT CARD DEEPLIN K TO IBOTTA Ibotta + Pin to Rebate