Making the Most of Paid Social Media at ConAgra
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Paid social media is here to stay, so let’s make the most of it! Dan Skinner, Digital Marketing and Public Relations Manager at ConAgra Foods will share valuable tips on how they are leveraging content discover tools like Outbrain and Taboola to drive millions of views to blogger’s articles as part of a larger blogger campaign efforts. He’s also give you some insider info on how to make the most of your FaceBook ad buys. You’ll walk away with actionable tips you can use right away back at the office.
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Making the Most of Paid Social Media at ConAgra
- 1. Making the Most of Paid Social Media at ConAgra Foods 9th #SMMSummit
- 2. •Facebook – What’s Changed •Controlling the Story with our Content Newsroom •Getting the Most from Blogger Partnerships •Leveraging Social Media for Recipe Distribution •Other Platforms What We’ll Discuss @SoccerHaus
- 3. As Facebook has changed, so has our approach Facebook @SoccerHaus 2011: Focus on organic engagement and community growth through paid and organic fan acquisition
- 4. Facebook @SoccerHaus 2015: Paid post promotion with targeting that reaches well beyond our audience of followers
- 5. Facebook is a effective distribution platform for video Facebook for Video @SoccerHaus
- 6. •Community size is an irrelevant metric •Posting frequency no longer matters •Reaching a broader audience is now possible Facebook Evolution @SoccerHaus
- 7. Developing Our Own News @SoccerHaus Forkful is our multi- brand content hub, with articles developed with a consumer-first mindset
- 8. Forkful in Action @SoccerHaus Seasonal content developed by our team for our hub
- 9. Forkful in Action @SoccerHaus Brand Facebook pages cane be leveraged to drive impressions
- 11. Content Discovery – How We’re Leveraging @SoccerHaus •Amplifying content from blogger partners •Driving recipe content •Providing Forkful articles •Distributing earned media placements
- 12. Content Discovery – How We’re Leveraging @SoccerHaus Giving a boost to great blogger content
- 13. Content Discovery – How We’re Leveraging @SoccerHaus Helping consumers find great recipes
- 14. Content Discovery – How We’re Leveraging @SoccerHaus Driving more eyeballs to earned media placements
- 15. What Else? @SoccerHaus •Twitter – Promoted Tweets, Accounts •Pinterest – Promoted Pins •Instagram – Promoted Posts